eCommerce Paid Media Manager

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Written by AI from the job title and company, not by Single Grain | Start Growing, so some details may not match this job. The employer's own page has the real description.

Overview

The eCommerce Paid Media Manager at Single Grain | Start Growing will develop, implement, and optimize paid media strategies to drive traffic and boost sales across various eCommerce platforms. This role demands a data-driven approach to harness insights and create compelling campaigns that align with the company's business objectives. The ideal candidate will work closely with cross-functional teams to ensure cohesive marketing efforts that maximize ROI and enhance brand visibility.

Job Responsibilities

• Develop and manage paid media campaigns across Google Ads, Facebook, Instagram, and other online platforms.
• Conduct thorough keyword research and market analysis to identify opportunities and trends.
• Monitor and analyze campaign performance data to optimize ad spend and increase conversions.
• Collaborate with the creative and content teams to produce engaging and performance-driven ad content.
• Manage daily budgets, bids, and performance targets for ongoing campaigns.
• Provide regular reports and insights to stakeholders on campaign performance, learnings, and actionable recommendations.
• Stay updated on industry trends, best practices, and emerging technologies in eCommerce and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing eCommerce paid media campaigns.
• Proven experience with Google Ads and Facebook Ads Manager, among other platforms.
• Strong analytical skills with proficiency in data analysis tools (Google Analytics, etc.).
• Excellent understanding of online marketing strategies and best practices.
• Outstanding communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Technologies & Tools

The eCommerce Paid Media Manager will utilize various technologies and tools to ensure effective campaign management and performance analysis. The primary tools include Google Ads, Microsoft Advertising, Facebook Ads Manager, Google Analytics, SEMrush, and marketing automation platforms. Proficiency in Excel and data visualization tools will also be beneficial in reporting and analyzing campaign results.

Ideal Candidates

The ideal candidate for the eCommerce Paid Media Manager position will exhibit a strong blend of creativity, analytical thinking, and strategic vision. They will have a passion for digital marketing and eCommerce, demonstrating exceptional attention to detail and strong problem-solving abilities. A proactive approach to campaign optimization, coupled with the capacity to work collaboratively across teams, will position them for success within the organization.