Editor in Chief & Director, Content Marketing - REMOTE

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Job Overview

The Editor in Chief & Director, Content Marketing at BMC Software plays a pivotal role in shaping the company’s content strategy and driving engagement through compelling storytelling. This position involves leading a dynamic team of content creators, overseeing the production of high-quality marketing materials, and ensuring that all content is aligned with our company goals and branding. The successful candidate will be responsible for developing innovative content strategies, managing editorial calendars, and analyzing performance metrics to optimize content efficacy and reach within our target audiences.

Job Responsibilities

• Lead the content marketing team in creating, curating, and managing high-quality content across various channels.
• Develop and execute comprehensive content marketing strategies that align with company objectives.
• Oversee editorial processes and ensure all content meets industry standards and brand guidelines.
• Collaborate with cross-functional teams, including product marketing, sales, and SEO, to produce integrated marketing campaigns.
• Conduct regular performance analysis of content to refine strategies and increase engagement metrics.
• Manage and mentor content creators, providing guidance on best practices and creative direction.
• Develop thought leadership content that positions BMC Software as an innovator in the software industry.
• Stay updated on industry trends and competitive landscape to inform content strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field; a Master's degree is a plus.
• A minimum of 7 years of experience in content marketing, editorial management, or a related field.
• Proven track record of managing a content team and driving successful marketing initiatives.
• Strong editorial judgment with exceptional writing, editing, and proofreading skills.
• Familiarity with SEO best practices and analytics tools to gauge content performance.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Experience with digital marketing platforms and content management systems.

Technologies & Tools

In this role, the Editor in Chief & Director, Content Marketing will leverage a variety of technologies and tools to enhance productivity and effectiveness in content production. Familiarity with content management systems such as WordPress or HubSpot, data analytics tools like Google Analytics and SEMrush, and collaboration platforms such as Microsoft Teams or Slack is essential. Additionally, expertise in design tools such as Adobe Creative Suite and video editing software can be beneficial for creating engaging multimedia content.

Ideal Candidates

The ideal candidate for the Editor in Chief & Director, Content Marketing position at BMC Software is a visionary leader with a passion for storytelling and a keen understanding of the software industry. They possess exceptional strategic thinking skills and the ability to inspire a team towards achieving common goals. A successful candidate should be proactive, adaptable, and highly motivated, with an innate ability to analyze data and derive actionable insights. Excellent organizational capabilities and attention to detail are crucial, along with strong interpersonal skills to foster productive relationships across diverse teams. A proven track record of innovative content creation and marketing success will further distinguish the ideal candidate.