Email Marketing & CRM Manager

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Written by AI from the job title and company, not by AnitaB.org, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing & CRM Manager at AnitaB.org will play a pivotal role in enhancing our outreach and engagement through strategic email marketing campaigns and efficient customer relationship management. This position involves developing, executing, and optimizing targeted email initiatives while leveraging CRM tools to track and analyze performance metrics. By utilizing data-driven strategies, the ideal candidate will contribute to improving donor engagement and retention, ultimately supporting AnitaB.org’s mission to advance women in technology.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with organizational goals and objectives.
• Design, execute, and manage email campaigns, including segmentation, personalization, and A/B testing for continuous improvement.
• Oversee the maintenance and enhancement of the CRM system to ensure optimal data integrity and efficient workflows.
• Analyze campaign performance metrics and provide actionable insights and reports for strategic decision-making.
• Collaborate with cross-functional teams to create and refine messaging, ensuring brand consistency across communications.
• Stay updated with industry trends and best practices to incorporate innovative techniques into email marketing efforts.
• Manage email list growth and hygiene, ensuring compliance with privacy regulations and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in email marketing and CRM management.
• Proficient in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud) and CRM tools.
• Strong analytical skills with experience in data interpretation and performance optimization.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with HTML and basic email design principles is a plus.

Technologies & Tools

The Email Marketing & CRM Manager will utilize various technologies and tools to efficiently manage projects and analyze data. Proficiency in platforms such as Mailchimp, HubSpot, and Salesforce Marketing Cloud will be essential. Additionally, familiarity with analytics tools like Google Analytics, data visualization software, and CRM systems will support effective campaign tracking and audience segmentation.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical skills, allowing them to design effective campaigns while interpreting data to inform strategies. Strong organizational skills and attention to detail are crucial for managing multiple projects simultaneously. A passion for diversity and inclusion, along with the ability to communicate effectively with various stakeholders, will enhance their success in promoting AnitaB.org's mission and objectives.