Email Marketing Manager

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Written by AI from the job title and company, not by Brilliant Earth, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager at Brilliant Earth is responsible for developing and executing strategic email marketing campaigns to drive consumer engagement and sales growth. This role involves analyzing data and customer behavior to optimize campaigns while ensuring alignment with the overall marketing strategy. The ideal candidate will lead the end-to-end email marketing process, from conceptualization to execution, and performance measurement, creating effective communication that resonates with our target audience.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with business goals and target customer segments.
• Design, build, and optimize email templates for promotional campaigns, newsletters, and customer communication.
• Manage the end-to-end email marketing process, including campaign setup, audience segmentation, list management, testing, and post-campaign analysis.
• Analyze email performance metrics, such as open rates, click-through rates, and conversions, and generate reports to inform strategies and continuously improve performance.
• Collaborate with cross-functional teams, including design, content, and product marketing, to ensure cohesive messaging and branding.
• Stay current with email marketing best practices, trends, and technologies to innovate and improve campaign effectiveness.
• Manage email compliance regulations, including data protection and opt-in requirements.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or a related field.
• Minimum of 3-5 years of experience in email marketing or digital marketing.
• Proficient in using email marketing platforms (e.g., Mailchimp, Klaviyo) and marketing automation tools.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with A/B testing and conversion rate optimization strategies.

Technologies & Tools

The Email Marketing Manager will utilize a variety of technologies and tools, including but not limited to email marketing platforms such as Mailchimp and Klaviyo, Google Analytics for tracking campaign performance, and CRM systems for customer data management. Familiarity with HTML/CSS for email design and basic understanding of SQL for data manipulation may also be beneficial.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position at Brilliant Earth are innovative thinkers with a passion for email marketing and a keen understanding of consumer behavior. They possess strong project management skills and a detail-oriented mindset that allows them to execute campaigns accurately and effectively. An ability to analyze data and derive actionable insights is critical, along with a collaborative spirit to work seamlessly with diverse teams. Candidates should also exhibit a commitment to sustainability and ethical practices, reflecting the values of Brilliant Earth.