Email Marketing Manager

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Written by AI from the job title and company, not by Ninety, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing Manager at Ninety will play a pivotal role in orchestrating targeted email campaigns to enhance customer engagement and drive business growth. The successful candidate will be responsible for developing and executing comprehensive email marketing strategies, overseeing creative content development, analyzing campaign performance, and optimizing initiatives based on data-driven insights. This role demands a combination of marketing savvy, analytical aptitude, and a passion for cultivating customer relationships through effective communication.

Job Responsibilities

• Develop and implement effective email marketing strategies that align with Ninety's business objectives.
• Create, segment, and manage email lists to target specific audiences effectively.
• Design and execute engaging email campaigns, including promotional offers, newsletters, and automated sequences.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Collaborate with the design and content teams to produce compelling email content that drives engagement.
• Stay up-to-date with industry trends and best practices in email marketing to ensure Ninety remains competitive.
• Manage A/B testing initiatives to optimize subject lines, content, and timing of email sends.
• Ensure compliance with email marketing regulations and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing or a related role.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
• Strong analytical skills with experience in data analysis and reporting tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with HTML/CSS as it pertains to email design is preferred.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and platforms including CRM systems, email marketing software (such as Mailchimp, HubSpot, or similar), analytics tools (like Google Analytics), and design tools (such as Adobe Creative Suite). Familiarity with HTML/CSS will also be beneficial for crafting visually appealing email communications.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a blend of creativity and analytical thinking. They should demonstrate an ability to understand customer behavior and translate insights into effective email marketing strategies. Strong attention to detail, excellent organizational skills, and a collaborative spirit are essential for thriving in a dynamic team environment. Moreover, a passion for technology and continuous learning will help the candidate remain ahead in the rapidly evolving field of email marketing.