Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Rifle Paper Co., so some details may not match this job. The employer's own page has the real description.

Position Overview

The Email Marketing Manager at Rifle Paper Co. will play a crucial role in shaping and executing our email marketing strategy to foster customer engagement, drive conversions, and enhance brand loyalty. The ideal candidate will leverage creativity and analytical skills to design compelling email campaigns, manage the email marketing calendar, and optimize performance metrics. This individual will collaborate closely with cross-functional teams to ensure alignment of messaging and branding across all digital platforms.

Job Responsibilities

• Develop, implement, and manage the overall email marketing strategy.
• Create engaging email content that reflects the brand’s voice and aesthetic.
• Segment email lists and conduct A/B testing to enhance performance.
• Monitor and analyze campaign performance metrics and provide insights for improvement.
• Manage the email marketing calendar to ensure timely execution of campaigns.
• Collaborate with design and content teams to create visually appealing email layouts.
• Maintain compliance with email marketing regulations and best practices.
• Identify trends and insights through research and data analysis.
• Develop and maintain strong relationships with key stakeholders and vendors.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms such as Mailchimp, Klaviyo, or similar.
• Strong understanding of email best practices, deliverability, and engagement metrics.
• Excellent writing and editing skills with a keen eye for detail.
• Experience with HTML/CSS for email design is a plus.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Strong project management skills and the ability to meet deadlines.

Technologies & Tools

The Email Marketing Manager will utilize various technologies and tools to effectively manage email campaigns and analyze performance metrics. This includes, but is not limited to, email marketing platforms (e.g., Mailchimp, Klaviyo), analytics tools (e.g., Google Analytics), customer relationship management (CRM) systems, and design software (e.g., Adobe Creative Suite, Canva). Familiarity with HTML and CSS will also be essential for customizing email templates and layouts.

Ideal Candidates

The ideal candidate for the Email Marketing Manager position at Rifle Paper Co. is a creative thinker with a passion for storytelling through email. They possess strong analytical skills, allowing them to dissect data and produce impactful marketing strategies. A successful candidate will exhibit exceptional communication and interpersonal skills, fostering collaboration within teams and across departments. They should be detail-oriented, self-motivated, and able to thrive in a fast-paced and dynamic environment. A genuine enthusiasm for the Rifle Paper Co. brand and commitment to delivering an exceptional customer experience will also be vital for success in this role.