Email Marketing Manager (SFMC)

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Written by AI from the job title and company, not by IGNITE Fitness Holdings, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager (SFMC) at IGNITE Fitness Holdings plays a pivotal role in shaping the communication strategies that engage our members and enhance their fitness journey. This position is accountable for developing, implementing, and optimizing email marketing campaigns using Salesforce Marketing Cloud (SFMC). The ideal candidate will harness their expertise in email automation and segmentation to drive customer retention, engagement, and conversion through targeted and meaningful messaging.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies that align with the broader marketing objectives of IGNITE Fitness Holdings.
• Manage the end-to-end execution of email campaigns, including planning, designing, testing, and sending.
• Utilize Salesforce Marketing Cloud for automated email workflows and customer segmentation.
• Analyze campaign performance metrics and adjust strategies to improve engagement and conversion rates.
• Collaborate with cross-functional teams to create compelling content and visuals that resonate with target audiences.
• Ensure compliance with email marketing regulations and best practices to maintain brand integrity and customer trust.
• Maintain up-to-date knowledge of the latest email marketing trends, tools, and technologies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing, particularly with Salesforce Marketing Cloud.
• Strong understanding of email marketing metrics and the ability to analyze and interpret data to drive decisions.
• Proficient in HTML/CSS for email templating and design.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience using data-driven marketing strategies to enhance engagement and customer loyalty.

Technologies & Tools

This position will primarily utilize Salesforce Marketing Cloud for email campaign management and automation. Familiarity with analytics tools such as Google Analytics, as well as project management software like Trello or Asana, is also advantageous. Proficiency in email design tools and A/B testing platforms will further enhance the performance of marketing initiatives.

Ideal Candidates

The ideal candidate for the Email Marketing Manager role is a creative thinker with a passion for digital marketing and customer engagement. They should possess strong analytical skills and be adept at using data to inform decisions. A self-starter who thrives in a fast-paced environment, the successful candidate will be detail-oriented, organized, and able to manage multiple projects simultaneously while maintaining excellent communication with team members and stakeholders.