Email Marketing Manager - Strategy, Measurement, and Foundations.

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Written by AI from the job title and company, not by Motion Recruitment, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Email Marketing Manager - Strategy, Measurement, and Foundations at Motion Recruitment will be responsible for developing and executing a comprehensive email marketing strategy that aligns with the organization's broader marketing initiatives. This role will encompass responsibility for performance measurement, data-driven analysis, and establishing foundational email marketing frameworks. The successful candidate will collaborate with cross-functional teams to ensure cohesive messaging and optimal campaign performance, while fostering innovative approaches to enhance customer engagement through effective email communications.

Job Responsibilities

• Develop and implement a strategic email marketing plan to drive engagement, conversion, and retention.
• Analyze campaign performance metrics and generate actionable insights to refine future email strategies.
• Establish best practices for email segmentation, targeting, and personalization to maximize audience reach and relevance.
• Manage the email marketing calendar, ensuring timely delivery of campaigns and adherence to deadlines.
• Collaborate with design and content teams to develop compelling email copy and creative assets.
• Conduct A/B testing on various email elements to optimize open rates, click-through rates, and overall campaign effectiveness.
• Monitor compliance with email marketing regulations and best practices to maintain high-quality standards.
• Leverage automation tools to streamline email marketing processes and enhance customer experiences.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3-5 years of experience in email marketing management or a similar role.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
• Strong analytical skills with experience in using data to drive decision-making.
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS and experience with design tools (e.g., Adobe Creative Suite) is a plus.
• Familiarity with email performance metrics and analytics tools (e.g., Google Analytics).

Technologies & Tools

The Email Marketing Manager will primarily utilize a variety of technologies and software tools to execute strategies and measure performance. Key tools include email marketing platforms, analytics software for data interpretation, CRM systems for customer segmentation, and design software for creating engaging email content. Additionally, familiarity with automation technologies will be essential to enhance campaign efficiency and effectiveness.

Ideal Candidates

Ideal candidates for the Email Marketing Manager position will possess a blend of creativity and analytical acumen, allowing them to develop innovative campaigns while interpreting data effectively. They should demonstrate strong project management skills and the ability to work collaboratively within cross-functional teams. Proactive and detail-oriented, the successful candidate will be driven by results and passionate about enhancing customer engagement through targeted email marketing strategies.