Email Marketing-QA Manager

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Written by AI from the job title and company, not by Synergy Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Email Marketing-QA Manager at Synergy Interactive will play a pivotal role in overseeing quality assurance processes related to our email marketing campaigns. This position encompasses the validation of email deliverability, testing of creative elements, and ensuring compliance with best practices and industry standards. The successful candidate will work closely with the marketing team to optimize the effectiveness of email strategies while maintaining a strong focus on accuracy and quality throughout all stages of email production.

Job Responsibilities

• Develop and implement comprehensive quality assurance processes for email marketing campaigns.
• Conduct rigorous testing of email creative, ensuring compatibility across various email clients and devices.
• Monitor and analyze email deliverability metrics to identify areas for improvement.
• Collaborate with the marketing team to ensure alignment on campaign goals and messaging.
• Provide training and support to team members on quality assurance best practices.
• Review and recommend optimizations for email campaigns based on performance data.
• Maintain documentation of quality assurance processes and outcomes.
• Act as the point of contact for troubleshooting and resolving email-related issues.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or quality assurance.
• Strong understanding of email marketing principles and best practices.
• Proficiency in email marketing platforms and analytics tools.
• Experience with HTML and CSS; knowledge of responsive design principles.
• Exceptional attention to detail and problem-solving skills.
• Ability to work collaboratively in a fast-paced team environment.
• Strong written and verbal communication skills.

Technologies & Tools

The Email Marketing-QA Manager will primarily work with email marketing platforms such as Mailchimp, HubSpot, and Salesforce Marketing Cloud. Familiarity with testing and analytics tools such as Litmus and Google Analytics will be essential for assessing campaign performance and deliverability. Additionally, knowledge of HTML/CSS for email development will be required, along with proficiency in project management tools like Trello or Asana to oversee various projects efficiently.

Ideal Candidates

Ideal candidates for the Email Marketing-QA Manager position should exhibit a blend of analytical thinking, creativity, and meticulous attention to detail. They should have a proactive approach to problem-solving and possess strong organizational skills to manage multiple projects simultaneously. A passion for continuous improvement in email marketing practices, coupled with the ability to adapt to a changing digital landscape, will set a successful candidate apart. Additionally, candidates should demonstrate excellent communication skills, allowing for effective collaboration within cross-functional teams.