Executive Director, B2B Content Marketing

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Written by AI from the job title and company, not by Kaplan, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Executive Director, B2B Content Marketing at Kaplan is charged with shaping and implementing the content marketing strategy that drives engagement, growth, and brand awareness across B2B channels. This role requires an innovative leader with a deep understanding of the education sector and content marketing, capable of leveraging insights to develop compelling narratives and campaigns. The Executive Director will oversee a skilled team, ensure alignment with broader business objectives, and foster collaborations both internally and externally to enhance Kaplan's market position. The successful candidate will employ data-driven strategies to fulfill the content marketing objectives, optimizing performance metrics and overall user experience.

Job Responsibilities

• Develop and execute the B2B content marketing strategy aligned with Kaplan's growth objectives.
• Lead a team of content creators, editors, and designers to produce high-quality marketing materials.
• Collaborate across departments, ensuring that content aligns with product launches, sales strategies, and brand positioning.
• Utilize analytics to measure and optimize the effectiveness of content marketing initiatives.
• Engage in competitive analysis to identify market trends and opportunities for messaging enhancement.
• Establish and maintain relationships with key partners and industry influencers to advance content initiatives.
• Oversee the content calendar and ensure timely delivery of materials.
• Manage the content budget effectively, ensuring optimal allocation of resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master’s degree is preferred.
• A minimum of 10 years of experience in content marketing, with a focus on B2B environments.
• Proven experience in a managerial position, with strong leadership and team-building skills.
• Exceptional writing, editing, and communication skills, with a strategic mindset.
• Demonstrated ability to use analytics tools for content performance evaluation.
• Experience in the education sector is highly desirable.
• Strong knowledge of SEO principles and digital marketing best practices.

Technologies & Tools

The Executive Director, B2B Content Marketing will utilize various technologies and tools to facilitate content creation and management. These include content management systems (CMS), analytics platforms such as Google Analytics, SEO tools like SEMrush or Moz, social media management applications, and email marketing software. Familiarity with collaboration tools such as Slack and project management software is also essential to streamline workflows and enhance team communication.

Ideal Candidates

Successful candidates for this role will possess a strong blend of creativity and analytical thinking, with the ability to translate complex concepts into engaging content. They should be proactive leaders with exceptional interpersonal skills, enabling them to inspire and motivate their team while cultivating relationships across the organization. A results-driven mindset, coupled with a deep understanding of the B2B landscape and evolving trends in digital marketing, will set candidates apart as ideal fits for Kaplan's mission and values.