Field and Demand Generation Marketing Manager-North America | Remote

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Alight Solutions, so some details may not match this job. The employer's own page has the real description.

Overview

The Field and Demand Generation Marketing Manager for North America at Alight Solutions is responsible for developing and executing innovative marketing strategies that effectively attract and engage prospective clients within the region. This role entails close collaboration with sales teams to drive lead generation, enhance brand awareness, and create targeted campaigns that maximize return on investment. The ideal candidate will showcase strong analytical skills, creativity, and expertise in digital marketing disciplines to successfully generate demand for Alight Solutions' offerings.

Job Responsibilities

• Develop and implement multi-channel demand generation strategies to increase qualified leads in North America.
• Collaborate with the sales team to create alignment between marketing initiatives and sales objectives.
• Analyze market trends, competition, and customer behaviors to refine marketing approaches and tactics.
• Manage the execution of marketing campaigns including email, social media, and web, ensuring high-quality standards and performance metrics are met.
• Monitor, measure, and report on campaign performance, using data insights to drive improvements.
• Oversee content creation that caters to different stages of the buyer's journey, ensuring alignment with overall marketing goals.
• Work with external vendors and agencies to leverage additional resources as needed for campaign success.
• Conduct market research to identify new opportunities for lead generation and contributing to overall marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in marketing, with a strong focus on demand generation, preferably within a B2B environment.
• Proficient in digital marketing tools and analytics platforms, such as Google Analytics, HubSpot, or similar.
• Strong understanding of inbound and outbound marketing strategies and best practices.
• Excellent verbal and written communication skills, with the ability to create compelling marketing content.
• Proven track record of managing budgets and achieving measurable results in marketing campaigns.
• Familiarity with CRM systems, particularly Salesforce, is highly desirable.

Technologies & Tools

The Field and Demand Generation Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts. Key technologies include marketing automation platforms such as HubSpot, CRM systems like Salesforce, and analytics tools including Google Analytics. Familiarity with social media management tools, email marketing platforms, and web analytics systems will also be crucial for measuring campaign effectiveness and enhancing customer engagement.

Ideal Candidates

Ideal candidates for this position will demonstrate a proactive and results-oriented mindset, showcasing the ability to think strategically while executing tactically. Strong interpersonal skills are essential for effective collaboration with cross-functional teams and external partners. A passion for continuous learning and adaptation to the ever-changing digital marketing landscape will set successful candidates apart. Additionally, candidates should exhibit analytical thinking, creativity in problem-solving, and a commitment to driving marketing excellence.