Field Marketing Campaign Manager

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Written by AI from the job title and company, not by Oracle, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Campaign Manager at Oracle is responsible for developing, executing, and optimizing regional marketing campaigns that drive demand and support sales initiatives. This dynamic role requires a blend of strategic thinking and hands-on project management to ensure alignment with corporate branding and lead-generation goals. The candidate will collaborate closely with sales teams and other marketing professionals to create targeted campaigns that resonate with our audience, utilizing key metrics to assess campaign effectiveness and drive continuous improvement.

Job Responsibilities

• Develop and execute field marketing programs and campaigns aligned with Oracle’s overall business objectives.
• Collaborate with sales teams to identify target audiences and tailor marketing strategies to meet local needs.
• Manage the end-to-end execution of campaigns, including planning, scheduling, budgeting, and resource allocation.
• Analyze campaign performance metrics and generate reports to measure success and recommend improvements.
• Coordinate with product marketing, content creators, and digital marketing teams to ensure consistent messaging across all channels.
• Organize and participate in regional events, webinars, and other marketing initiatives to enhance brand visibility and customer engagement.
• Stay up-to-date with market trends, competitive analysis, and customer feedback to inform campaign strategies.
• Ensure compliance with corporate brand guidelines and legal regulations in all marketing materials and communications.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in field marketing or campaign management, preferably in the technology sector.
• Proven track record of executing successful marketing campaigns that drive qualified leads and support sales activities.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and presentation skills, with experience in stakeholder engagement.
• Proficiency in marketing automation tools and CRM software (e.g., Salesforce, Marketo).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Field Marketing Campaign Manager will utilize a variety of technologies and tools essential for successful campaign execution, including Customer Relationship Management (CRM) systems like Salesforce, marketing automation software such as Marketo or HubSpot, analytics platforms for measuring performance (e.g., Google Analytics), and creative design tools (e.g., Adobe Creative Suite). Familiarity with social media management tools and email marketing platforms is also beneficial for managing multi-channel campaigns.

Ideal Candidates

Ideal candidates for the Field Marketing Campaign Manager position at Oracle demonstrate a proactive and results-oriented mindset with a passion for technology and marketing. They possess strong interpersonal skills, enabling effective collaboration across diverse teams while maintaining a focus on objectives. The ability to think strategically and creatively, coupled with their analytical prowess, allows them to continuously seek opportunities for improvement. Furthermore, successful candidates are adaptable and resilient, as they thrive in a dynamic and fast-paced environment.