Field Marketing Manager Job at California Pizza Kitchen in Costa Mesa

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Written by AI from the job title and company, not by California Pizza Kitchen, so some details may not match this job. The employer's own page has the real description.

Job Overview

California Pizza Kitchen (CPK) is seeking a dynamic Field Marketing Manager to join our team in Costa Mesa. The ideal candidate will be responsible for developing and implementing innovative marketing strategies that drive brand awareness, increase customer engagement, and contribute to sales growth across our locations. The Field Marketing Manager will collaborate with various departments to ensure that marketing initiatives align with company goals and resonate with local markets and customer preferences.

Job Responsibilities

• Develop and execute localized marketing campaigns that promote CPK's brand and menu offerings.
• Conduct market research and analyze customer data to inform marketing strategies and identify emerging trends.
• Build and maintain strong relationships with local media, community organizations, and influencers to enhance brand presence.
• Collaborate with cross-functional teams, including sales, operations, and culinary, to align marketing initiatives with overall business objectives.
• Monitor and report on marketing campaign performance, providing actionable insights and recommendations for improvement.
• Manage marketing budgets, ensuring efficient allocation of resources and effective use of funds.
• Organize events, promotions, and partnership opportunities to drive customer engagement and community involvement.
• Stay updated on industry trends and competitive landscape to inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in field marketing or related roles, preferably within the restaurant or food service industry.
• Strong understanding of digital marketing strategies and tools.
• Proficient in data analysis and market research techniques.
• Excellent communication and interpersonal skills, with a proven ability to engage diverse stakeholders.
• Creative thinker with a strong focus on results and problem-solving capabilities.
• Ability to work independently while managing multiple projects and deadlines.

Technologies & Tools

The Field Marketing Manager will utilize a variety of technologies and tools including customer relationship management (CRM) software, social media management platforms, email marketing software, and analytics tools to track marketing effectiveness. Familiarity with design software such as Adobe Creative Suite and project management tools is also preferred to facilitate marketing initiatives and presentations.

Ideal Candidates

Ideal candidates for the Field Marketing Manager position at California Pizza Kitchen will be highly motivated individuals with a passion for culinary arts and hospitality. They should possess an unwavering commitment to customer satisfaction and an innovative mindset. Strong leadership qualities, an ability to adapt in a fast-paced environment, and an aptitude for building meaningful relationships in the community are essential traits. Furthermore, the ideal candidate will demonstrate a proactive approach toward challenges, showcasing resilience and the ability to identify opportunities for brand enhancement.