Field Marketing Manager, US Large Enterprise West

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Written by AI from the job title and company, not by Dayforce, so some details may not match this job. The employer's own page has the real description.

Overview

As a Field Marketing Manager for US Large Enterprise West at Dayforce, you will be responsible for driving demand generation and marketing strategies tailored for large enterprise clients in the western region of the United States. You will collaborate closely with sales teams to develop and execute integrated marketing campaigns that enhance brand visibility, support lead generation efforts, and ultimately contribute to revenue growth. Your role will involve evaluating market trends, analyzing customer needs, and creating impactful marketing collateral, while leveraging insights to refine future initiatives.

Job Responsibilities

• Develop and implement regional field marketing strategies aligned with business goals for large enterprise clients.
• Collaborate with sales teams to create and execute integrated marketing programs that support lead generation and conversion efforts.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Plan and execute events, webinars, and other marketing activities to engage target audiences effectively.
• Create compelling marketing collateral, including presentations, case studies, and product sheets tailored for enterprise clients.
• Measure and analyze the performance of marketing programs and campaigns, using data to optimize execution.
• Manage budget allocations and ensure that marketing initiatives remain within prescribed financial parameters.
• Build relationships with industry influencers, partners, and clients to enhance brand reputation and visibility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in field marketing, preferably within the technology or software industry.
• Proven track record of developing and executing successful marketing strategies for large enterprise clients.
• Strong analytical skills with experience in marketing performance measurement and reporting.
• Exceptional communication and interpersonal skills, with the ability to work cross-functionally across teams.
• Proficiency using marketing automation tools and CRM systems, e.g., Marketo, Salesforce.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Field Marketing Manager will utilize various technologies and tools to enhance marketing efforts and track performance effectively. Key technologies include marketing automation platforms such as Marketo, customer relationship management (CRM) tools like Salesforce, data analytics software for performance measurement, and collaborative tools for project management, ensuring seamless interaction with sales and marketing teams.

Ideal Candidates

The ideal candidate for this position will possess strong strategic thinking capabilities, with the ability to translate complex ideas into actionable marketing plans. They will be creative and innovative, showcasing a proactive approach to problem-solving. Excellent organizational skills and an ability to thrive in a fast-paced environment are crucial. Additionally, candidates should exhibit strong leadership qualities, fostering collaboration among cross-functional teams while being highly motivated to achieve targets and contribute positively to the company's growth and success.