Field Marketing Manager

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Written by AI from the job title and company, not by Zillow, so some details may not match this job. The employer's own page has the real description.

Overview

The Field Marketing Manager at Zillow will play a critical role in enhancing our brand presence within targeted markets, executing region-specific marketing strategies, and driving actionable insights to optimize performance outcomes. This individual will work collaboratively with cross-functional teams to develop and implement marketing initiatives, ensuring alignment with overall company objectives. The successful candidate will leverage their expertise in local market trends and consumer behavior to create tailored marketing campaigns that resonate with our audience, ultimately contributing to Zillow's growth and market leadership.

Job Responsibilities

• Develop and execute regional marketing strategies aimed at increasing brand awareness and driving lead generation.
• Collaborate with sales, product, and creative teams to create compelling marketing materials that support local initiatives.
• Analyze market trends and consumer insights to inform campaign development and performance improvement.
• Manage budget allocation for field marketing programs, ensuring efficient use of resources.
• Coordinate and participate in local events, trade shows, and community outreach efforts to promote Zillow’s services.
• Measure and report on the effectiveness of marketing campaigns and adjust strategies accordingly.
• Build and maintain relationships with key stakeholders, including local businesses and community organizations.
• Mentor and guide junior field marketing team members to foster their growth and development.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in field marketing or a similar role, preferably within the real estate or technology sector.
• Proven track record in developing and executing successful marketing strategies that achieve measurable results.
• Strong analytical skills with the ability to derive actionable insights from data.
• Excellent verbal and written communication skills, capable of engaging diverse audiences.
• Experience in managing budgets and demonstrating a return on investment (ROI) for marketing initiatives.
• Proficient in marketing automation tools, CRM software, and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Field Marketing Manager will engage with a variety of technologies and tools essential for delivering impactful marketing campaigns. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and data analytics tools such as Google Analytics and Tableau. Proficiency in social media management tools and presentation software (e.g., PowerPoint) will also be crucial for executing local marketing strategies effectively.

Ideal Candidates

Ideal candidates for the Field Marketing Manager position at Zillow are proactive thinkers with a strategic mindset and a deep understanding of local market dynamics. They possess strong leadership skills, demonstrating the ability to inspire and lead teams while fostering collaboration across departments. Successful individuals will exhibit exceptional creativity in crafting marketing solutions, coupled with an analytical approach to measuring success. A passion for the real estate industry and a commitment to driving community engagement will further distinguish candidates in this role.