Job Description
Channel Strategy and Profitable Growth
- Develop and execute the overall growth strategy for the foodservice channel.
- Identify and prioritize market segments, customers, applications, and partnerships with the strongest potential for profitable growth.
- Expand foodservice filtration sales through distributors, service companies, foodservice equipment manufacturers, strategic accounts, and other emerging channels.
- Evaluate channel performance, market trends, competitive activity, customer needs, and sales data to identify opportunities.
- Lead the development of business cases for new customers, channel partnerships, product applications, and market opportunities.
- Ensure commercial activities align with company growth objectives and channel priorities.
- Lead efforts to identify, qualify, and win new foodservice filtration business.
- Build relationships with targeted distributors, service organizations, equipment manufacturers, and strategic end users.
- Partner with Marketing and Product teams on channel-specific positioning, sales tools, launch materials, and customer communications.
- Serve as the senior commercial leader for key foodservice customers and strategic channel partners.
- Act as an executive escalation point for significant customer opportunities, concerns, or performance issues.
- Guide the team in developing strategic account plans that identify customer priorities, growth opportunities, risks, and required resources.
- Participate directly in major customer negotiations, commercial agreements, and strategic business reviews.
- Ensure account strategies balance customer needs with profitability, operational capability, and long-term business objectives.
- Monitor customer satisfaction and retention, addressing issues before they affect long-term partnerships.
- Lead, coach, and develop a team responsible for foodservice sales, account management, and business development.
- Establish clear team goals, accountabilities, performance measures, and expectations.
- Translate channel objectives into clear team and individual priorities.
- Conduct regular business, pipeline, forecast, and account reviews with team members.
- Foster a collaborative, accountable, customer-focused team culture.
- OEM, ODM, or private-label sales experience, including selling customer-branded products manufactured by a third-party supplier.
- Experience selling into foodservice equipment manufacturers, beverage equipment OEMs, ice machine manufacturers, water treatment equipment companies, or similar organizations where products are integrated into the customer's branded offering.
- Selling components, subsystems, or technical products into equipment manufacturers
- Foodservice equipment, beverage systems, ice machines, water treatment, filtration, or adjacent industries
- Experience influencing product specification decisions and design-in opportunities
- Bachelor's degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and relevant experience.
- 8+ years of progressive experience in sales, business development, channel management, strategic account management, or a related commercial function.
- Demonstrated experience selling OEM, ODM, private label, or contract-manufactured products to equipment manufacturers, distributors, or branded product companies.
- Experience managing business relationships where products are manufactured by one company and marketed under a customer's brand.
- Proven ability to secure and grow private-label programs, design-in opportunities, and long-term supply agreements with OEM customers.
- Experience working with engineering, product management, and procurement teams throughout customer product development and commercialization cycles.
- Understanding of OEM sales processes, including specification selling, custom product development, sourcing decisions, and customer-branded solutions.
- Demonstrated experience leading and developing sales, account management, or business development professionals.
- Proven record of achieving profitable growth and delivering results against commercial objectives.
- Strong business and financial acumen, including forecasting, pricing, profitability, pipeline management, and commercial decision-making.
- Demonstrated ability to build effective relationships with senior customer and internal stakeholders.
- Strong negotiation, presentation, written, and executive communication skills.
- Ability to manage multiple strategic priorities and make effective decisions in a changing environment.
- Proficiency with Microsoft Office and customer relationship management tools.
- Ability to travel approximately 30-40%, based on customer and business needs.
- Experience in water filtration, water treatment, foodservice equipment, foodservice distribution, commercial equipment, or a related industry preferred.
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