Freelance Paid Media Manager

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Written by AI from the job title and company, not by SRW | C.A. Fortune, so some details may not match this job. The employer's own page has the real description.

Job Overview

SRW | C.A. Fortune is seeking a Freelance Paid Media Manager to oversee and optimize our digital advertising efforts across various platforms. The ideal candidate will have a strong background in managing paid media campaigns, maximizing ROI, and delivering measurable results. This role involves collaborating with cross-functional teams to develop strategies that align with company goals, analyzing performance data to refine campaigns, and contributing creative insights to enhance audience engagement.

Job Responsibilities

• Develop, implement, and manage paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Conduct thorough keyword research and audience segmentation to optimize targeting strategies.
• Monitor campaign performance metrics and generate regular reports, offering insights and recommendations for improvement.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Manage budgets effectively to ensure optimal spend across various campaigns.
• Stay updated with industry trends and algorithm changes to adjust strategies accordingly.
• Ensure all campaigns comply with relevant policies and best practices.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in managing paid media campaigns with a strong portfolio of past projects.
• In-depth knowledge of digital advertising platforms and tools.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong communication and collaboration skills to work effectively with multiple teams.
• Certification in Google Ads and Facebook Blueprint is highly desirable.

Technologies & Tools

The Freelance Paid Media Manager will utilize a range of technologies and tools, including Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other digital marketing platforms. Familiarity with project management software and collaboration tools such as Slack and Trello is also advantageous to streamline communication and project workflows.

Ideal Candidates

The ideal candidate for this position possesses a strong blend of analytical and creative skills, with a passion for using data-driven insights to inform strategic decisions. They are detail-oriented, highly organized, and able to manage multiple projects efficiently in a fast-paced environment. A successful Freelance Paid Media Manager is not only adaptable but also able to think critically and innovate, ensuring that campaigns meet the evolving needs of the target audience and business objectives.