General Manager - B2B Email Marketing

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Written by AI from the job title and company, not by Weave Talent Partners, so some details may not match this job. The employer's own page has the real description.

Job Overview

The General Manager – B2B Email Marketing at Weave Talent Partners is a key leadership role responsible for developing and executing innovative email marketing strategies tailored for B2B clients. This position requires an individual who can drive performance by managing a diverse team, overseeing campaign development, optimizing client relationships, and ensuring successful delivery of marketing objectives. The ideal candidate will blend strategic thinking with hands-on management skills to deliver measurable results, ultimately contributing to the growth and success of the company in the competitive landscape of email marketing.

Job Responsibilities

• Lead and mentor a team of email marketing professionals to improve performance metrics and deliver high-quality campaigns.
• Design and implement comprehensive B2B email marketing strategies aimed at customer acquisition, retention, and engagement.
• Analyze campaign performance data and market trends to inform ongoing adjustments and enhancements.
• Collaborate with cross-functional teams including sales and product management to align marketing strategies with business goals.
• Manage the budget allocation effectively to ensure ROI on campaigns and maximize resource efficiency.
• Maintain and deepen partnerships with vendors and third-party platforms to enhance marketing capabilities.
• Ensure compliance with email marketing regulations, including GDPR and CAN-SPAM standards.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in B2B email marketing, with at least 2 years in a managerial role.
• Proficient understanding of email marketing tools (e.g., Mailchimp, HubSpot, Salesforce) and analytics platforms.
• Demonstrated expertise in campaign management and segmentation strategies.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills for effective teamwork and client engagement.
• Deep familiarity with email industry standards and best practices.

Technologies & Tools

The General Manager will leverage a variety of technologies and tools to optimize email marketing efforts, including Customer Relationship Management (CRM) software like Salesforce, email automation platforms such as HubSpot and Mailchimp, data analytics tools like Google Analytics, and performance metrics dashboards. A strong aptitude for using these platforms will be essential to effectively manage campaigns and analyze results.

Ideal Candidates

Ideal candidates for the General Manager – B2B Email Marketing position will possess strong leadership capabilities paired with a results-oriented mindset. They should be innovative thinkers with a proven track record of successful email marketing strategies in a B2B setting. A passion for customer engagement and a commitment to continuous improvement is essential. Furthermore, candidates should demonstrate an ability to adapt to changing market dynamics while fostering a positive team environment.