Global Consumer Marketing Fashion Portfolio Manager

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Written by AI from the job title and company, not by Akkodis, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Global Consumer Marketing Fashion Portfolio Manager at Akkodis will be responsible for overseeing the strategic planning and execution of marketing initiatives across our fashion product portfolio. This role involves collaborating with cross-functional teams to ensure alignment on brand messages, product launches, and market positioning. The ideal candidate will leverage market analytics to drive consumer engagement and profitability, while also cultivating relationships with key stakeholders to enhance brand visibility globally.

Job Responsibilities

• Develop and implement global marketing strategies for the fashion portfolio to drive brand awareness and sales growth.
• Conduct market research and analysis to identify consumer trends and competitive landscape.
• Collaborate closely with product development, sales, and supply chain teams to align marketing efforts with overall business objectives.
• Manage the marketing budget effectively to ensure efficient allocation of resources across campaigns.
• Create and oversee marketing campaigns across digital and traditional platforms, ensuring cohesive messaging and brand integrity.
• Measure and report on the performance of marketing campaigns, using insights to optimize future initiatives.
• Foster relationships with external vendors, media, and influencers to amplify marketing reach.
• Ensure adherence to brand guidelines and consistency across all consumer touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 5 years of experience in consumer marketing, preferably within the fashion industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
• Fluency in multiple languages is a plus, considering the global nature of the role.

Technologies & Tools

The position of Global Consumer Marketing Fashion Portfolio Manager demands proficiency in various technologies and tools including customer relationship management (CRM) software, digital analytics tools, project management platforms, and social media management applications. Familiarity with graphic design software and content management systems will also be advantageous in delivering impactful marketing materials.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking, with an innate ability to understand consumer needs and market dynamics. They should be adaptable, proactive, and able to thrive in a fast-paced environment. Strong leadership qualities and a collaborative spirit will enable them to effectively drive marketing initiatives while nurturing cross-functional relationships. A genuine passion for fashion and an understanding of current trends will further distinguish candidates in their ability to craft compelling marketing strategies.