Global Consumer Marketing Fashion Portfolio Manager

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Written by AI from the job title and company, not by Akkodis, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Global Consumer Marketing Fashion Portfolio Manager at Akkodis will play a pivotal role in strategizing and overseeing the marketing initiatives for our diverse fashion portfolio. This individual will be responsible for crafting and executing marketing strategies that resonate with consumers globally, enhancing brand visibility, and driving customer engagement. The successful candidate will collaborate with cross-functional teams, analyze market trends, and ensure alignment with overall business goals to maximize the brand's market presence and profitability in a highly competitive landscape.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the fashion portfolio that align with corporate objectives.
• Lead market research initiatives to understand consumer preferences, market trends, and competitive landscape.
• Collaborate with product development and merchandising teams to ensure cohesive brand messaging.
• Oversee advertising campaigns, promotions, and marketing collateral to ensure effective brand communication.
• Analyze marketing performance metrics and adjust strategies as needed to achieve key performance indicators.
• Manage relationships with external agencies and vendors to optimize marketing efforts.
• Coordinate with regional marketing teams to ensure alignment with local market needs and preferences.
• Monitor industry developments and innovations to identify opportunities for brand growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Fashion Merchandising, or a related field; MBA is preferred.
• A minimum of 5 years of experience in consumer marketing, specifically within the fashion industry.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Exceptional analytical skills with the ability to interpret data and market insights.
• Strong project management skills with a track record of managing multiple projects concurrently.
• Excellent communication and interpersonal skills to foster collaboration across teams.
• Proficiency in digital marketing, social media platforms, and marketing automation tools.

Technologies & Tools

The Global Consumer Marketing Fashion Portfolio Manager will utilize various technologies and tools to enhance marketing efforts and analytics. This includes Customer Relationship Management (CRM) systems, Google Analytics for web performance tracking, Adobe Creative Suite for design purposes, and social media management tools such as Hootsuite or Sprout Social. Familiarity with marketing automation platforms such as HubSpot or Marketo will also be advantageous, enabling the organization to streamline campaigns and improve customer engagement.

Ideal Candidates

The ideal candidates for this position will be highly creative, data-driven individuals with a passion for fashion and consumer trends. They will demonstrate exceptional leadership qualities, with the ability to inspire and motivate cross-functional teams. A strong strategic mindset, coupled with a hands-on approach, is essential for driving initiatives to fruition. Candidates should possess excellent problem-solving skills, be adaptable to changing environments, and have a commitment to achieving excellence in all marketing endeavors.