Global Consumer Marketing Fashion Portfolio Manager

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Job Overview

The Global Consumer Marketing Fashion Portfolio Manager at Dice will be responsible for overseeing and implementing comprehensive marketing strategies for our fashion portfolio on a global scale. This role requires a dynamic leader who can drive brand equity, engage consumers, and maximize profitability while ensuring alignment with our corporate objectives. The manager will work collaboratively with cross-functional teams and leverage market insights to innovate and enhance our product offerings in the competitive fashion landscape.

Job Responsibilities

• Develop and execute global consumer marketing strategies and campaigns for the fashion portfolio.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
• Lead product launch initiatives and coordinate marketing activities across various channels.
• Collaborate with the product development team to ensure alignment between marketing strategies and product offerings.
• Manage relationships with key stakeholders, including retail partners and advertising agencies.
• Monitor performance metrics and adjust strategies as necessary to achieve business goals.
• Guide and mentor junior members of the marketing team to foster professional growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or a related field; a Master’s degree is preferred.
• Minimum of 7 years of experience in consumer marketing within the fashion industry.
• Proven track record in developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent written and verbal communication skills, with the ability to present ideas compellingly.
• Experience in managing teams and cross-functional project collaboration.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Global Consumer Marketing Fashion Portfolio Manager will utilize a variety of technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), CRM systems (like Salesforce), data analytics tools (such as Google Analytics and Tableau), and social media management software (such as Hootsuite or Sprout Social). Familiarity with eCommerce platforms and digital marketing tools is also essential to effectively reach and engage target consumers.

Ideal Candidates

Ideal candidates for the role of Global Consumer Marketing Fashion Portfolio Manager will possess a blend of creativity and analytical thinking, allowing them to generate innovative marketing ideas while effectively interpreting data. They should be adaptable, with the ability to function in a fast-paced, ever-evolving environment. Strong leadership capabilities, coupled with excellent interpersonal skills, will enable them to drive collaboration across diverse teams and build strong relationships with key partners. Furthermore, a passion for fashion and an understanding of consumer behavior will enhance their capacity to resonate with target audiences globally.