Global Consumer Marketing Manager - Fashion [75793]

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Job Overview

The Global Consumer Marketing Manager - Fashion at Onward Search is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility and drive consumer engagement in the fashion industry. This role emphasizes global marketing initiatives while collaboratively working with cross-functional teams to align on campaigns that resonate with diverse audiences. The manager will analyze market trends and consumer insights to inform strategy, aiming to elevate the brand's position in competitive markets.

Job Responsibilities

• Develop and execute global marketing strategies tailored to the fashion consumer segment.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Collaborate with product development teams to align marketing strategies with product launches.
• Manage marketing budgets and allocate resources efficiently to maximize ROI.
• Oversee the planning, execution, and performance evaluation of marketing campaigns across various channels.
• Enhance brand partnerships and work with influencers to boost brand reach and engagement.
• Utilize data analytics to assess campaign effectiveness and optimize future marketing efforts.
• Develop and maintain strong relationships with stakeholders, including internal teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in consumer marketing, specifically in the fashion industry.
• Proven track record of successfully managing marketing campaigns from concept to execution.
• Exceptional analytical skills with the ability to leverage data for strategic decision-making.
• Strong communication skills, both verbal and written, with the ability to influence stakeholders.
• Experience in digital marketing techniques and tools, including social media, SEO, and email marketing.
• Creative thinker with a passion for fashion and understanding of consumer behavior.

Technologies & Tools

The Global Consumer Marketing Manager will utilize various technologies and tools to facilitate effective marketing efforts. These may include advanced marketing automation platforms, customer relationship management (CRM) software, data analytics tools, and social media management applications. Familiarity with design software for content creation and project management tools will also be integral to ensuring timely delivery and alignment with marketing strategies.

Ideal Candidates

Ideal candidates for this position possess a unique blend of creativity and analytical prowess, coupled with a deep understanding of the fashion marketplace. They are self-motivated, proactive problem-solvers who thrive in dynamic environments. A strong collaborative spirit and exceptional communication skills are essential for engaging with diverse teams and influencing decisions. The ability to adapt quickly to market changes and consumer insights while maintaining a clear vision for the brand will make an individual successful in this role.