(Global) Director of Strategic and Product Marketing, Oncology · Lunit USA

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Overview

The Global Director of Strategic and Product Marketing for Oncology at Lunit USA will spearhead the development and execution of comprehensive marketing strategies that drive the adoption of innovative cancer screening solutions. This pivotal leadership role demands an extensive understanding of the oncology market, competitive positioning, and customer insights to enhance brand visibility and market share. The Director will collaborate cross-functionally with product development, sales, and clinical teams to align marketing initiatives with Lunit's strategic goals and foster meaningful relationships with stakeholders across the healthcare spectrum.

Job Responsibilities

• Develop and implement a global marketing strategy for oncology products that aligns with company objectives.
• Conduct market research and competitive analysis to identify opportunities for growth and innovation.
• Lead product portfolio management, ensuring successful positioning, messaging, and promotion of oncology solutions.
• Collaborate with R&D and clinical stakeholders to steer product development and launch strategies.
• Manage and mentor a high-performing marketing team, fostering a culture of creativity and results-driven performance.
• Build and maintain strong relationships with key opinion leaders, healthcare professionals, and industry partners.
• Prepare and oversee marketing budgets and expenditures, ensuring efficient use of resources.
• Evaluate the effectiveness of marketing programs and adjust strategies based on performance metrics.

Qualifications

• Master’s degree in Business Administration, Marketing, or a related field; PhD or MD is preferred.
• A minimum of 10 years of experience in strategic marketing within the healthcare or oncology sector.
• Proven experience leading cross-functional teams and managing complex projects successfully.
• Strong analytical skills to interpret market data and drive strategic decisions.
• Excellent verbal and written communication skills, with the ability to present complex information clearly.
• Ability to travel as needed to support global initiatives and customer engagement.

Technologies & Tools

The Global Director of Strategic and Product Marketing will utilize advanced marketing automation tools, CRM software, and data analytics platforms to monitor market trends and customer engagement. Familiarity with digital marketing technologies and social media management tools will also be essential for maximizing outreach strategies and effectiveness.

Ideal Candidates

The ideal candidates for the Global Director of Strategic and Product Marketing position will possess a blend of strategic thinking, creativity, and leadership qualities. They should demonstrate a passion for oncology solutions and a commitment to improving patient outcomes through innovative marketing strategies. Strong interpersonal skills, resilience in a dynamic environment, and an ability to influence stakeholders at all levels are crucial for success in this role, ensuring the candidate can navigate and lead in a complex and competitive landscape.