(Global) Director of Strategic and Product Marketing, Oncology · Lunit USA

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Overview

The Global Director of Strategic and Product Marketing for Oncology at Lunit USA will lead the development and execution of innovative marketing strategies tailored to the oncology sector. This role encompasses overseeing product marketing initiatives, driving go-to-market strategies, and collaborating closely with cross-functional teams to enhance product positioning and brand visibility in the market. The selected candidate will play a pivotal role in expanding Lunit's influence in the oncology domain, utilizing their expertise to align product offerings with market demands while addressing patient and provider needs.

Job Responsibilities

• Develop and implement strategic marketing plans that align with the overall business objectives for oncology products.
• Lead product marketing initiatives, including market analysis, competitive intelligence, and product positioning.
• Collaborate with cross-functional teams, including R&D, sales, and customer support, to ensure cohesive messaging and brand strategy.
• Advocate for customer insights and market trends to inform product development and optimize marketing strategies.
• Manage the launch of new oncology products, ensuring a strong market entry and sustained growth trajectory.
• Establish and refine metrics to assess the effectiveness of marketing campaigns and optimize based on performance data.
• Oversee budgeting and resource allocation for marketing activities targeting oncology professionals and healthcare institutions.
• Build and maintain strong relationships with key stakeholders, industry professionals, and academic partners.

Qualifications

• Master's degree in Business Administration, Marketing, or relevant field; a PhD in a related discipline is preferred.
• 10+ years of experience in strategic marketing, product marketing, or related functions within the healthcare or pharmaceutical industry.
• Proven track record of successful product launches and experience in oncology or related therapeutic areas.
• Deep understanding of market research methodologies and competitive analysis techniques.
• Exceptional leadership capabilities with strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Experience with digital marketing strategies and tools.

Technologies & Tools

The Global Director of Strategic and Product Marketing will employ a variety of technologies and tools to aid in marketing strategies and analytics. This includes Customer Relationship Management (CRM) software such as Salesforce, digital marketing platforms like HubSpot or Marketo, and data analytics tools such as Tableau. Proficient use of Microsoft Office Suite for communications and presentations will be essential, alongside familiarity with product performance tracking software to measure success metrics reliably.

Ideal Candidates

Successful candidates for this role will possess a strategic mindset complemented by strong analytical skills, allowing them to navigate complex market landscapes effectively. A passion for oncology and a commitment to improving patient outcomes will drive their dedication to this position. They will also demonstrate exemplary leadership qualities, fostering collaboration and innovation within a diverse team. Proactive communicators who are adept at relationship building and influence will flourish, particularly when engaging with key stakeholders and industry leaders.