Global Manager: Go-to-Market Digital Activation

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Job Overview

The Global Manager: Go-to-Market Digital Activation at Sazerac Company will play a pivotal role in driving the execution of comprehensive digital activation strategies across various markets. This position requires a dynamic leader to collaborate with cross-functional teams to develop and implement innovative marketing solutions that elevate brand presence and enhance consumer engagement. The successful candidate will oversee the entire life cycle of digital campaigns from conceptualization to execution, ensuring alignment with overall business objectives while leveraging data-driven insights for continuous improvement.

Job Responsibilities

• Develop and implement go-to-market digital activation strategies that align with corporate goals and brand positioning.
• Manage the execution of digital marketing campaigns across various platforms to optimize consumer reach and engagement.
• Collaborate with product management, sales, and marketing teams to ensure cohesive messaging and execution of strategies.
• Analyze campaign performance using data analytics tools to derive insights and drive decision-making processes.
• Lead cross-functional teams in the successful rollout of digital initiatives and ensure adherence to timelines and budgets.
• Foster relationships with external digital agencies and partners to enhance the effectiveness of marketing efforts.
• Stay abreast of industry trends and innovations, ensuring the company remains competitive in the digital space.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 7 years of experience in digital marketing or activation, with at least 3 years in a managerial role.
• Proven track record in creating and implementing successful digital marketing strategies.
• Strong analytical skills, with a proficiency in data analytics tools and performance measurement metrics.
• Excellent project management and leadership capabilities, with a focus on results-oriented execution.
• Exceptional verbal and written communication skills, capable of engaging various stakeholders effectively.
• Experience in the consumer goods or beverage industry is a plus.

Technologies & Tools

The Global Manager: Go-to-Market Digital Activation will utilize a variety of technologies and tools to accomplish their responsibilities. Key tools include digital marketing platforms (such as Google Ads, Facebook Ads Manager), customer relationship management (CRM) systems, data analytics software (such as Tableau or Google Analytics), and project management tools (such as Asana or Trello) to track and optimize campaign effectiveness and streamline workflow.

Ideal Candidates

The ideal candidate for this position embodies a blend of creativity and analytics, demonstrating a proactive approach to spearheading digital initiatives. They possess a strong customer-centric mindset and have the ability to work collaboratively within diverse teams. A successful candidate will be adaptable to rapidly evolving market conditions and technologies, while also exhibiting leadership skills that inspire innovation and drive performance. Exceptional problem-solving abilities and a strategic outlook are essential, ensuring the capacity to influence and make decisions that advance the company’s goals.