Global Marketing and Strategy Manager (Refrigerants) - Remote (USA)

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Job Overview

The Global Marketing and Strategy Manager (Refrigerants) at Koura plays a pivotal role in shaping the marketing direction and strategic initiatives of the refrigerant portfolio on a global scale. This remote position in the USA demands a results-oriented professional who can effectively analyze market trends, develop comprehensive marketing strategies, and foster customer engagement to drive business growth. The ideal candidate will collaborate with cross-functional teams, ensuring the creation of impactful marketing campaigns that align with corporate goals and enhance Koura's brand presence in the industry.

Job Responsibilities

• Develop and implement global marketing strategies for the refrigerant product line, ensuring alignment with overall business objectives.
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product management teams to define product positioning and messaging that resonates with target audiences.
• Lead cross-functional teams to execute integrated marketing campaigns across various channels including digital, traditional, and events.
• Measure and analyze campaign performance metrics to optimize future strategies and maximize ROI.
• Manage external agency relationships and third-party vendors to enhance marketing capabilities and effectiveness.
• Stay updated on regulatory changes and market dynamics in the refrigerants sector to address customer concerns and leverage growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in global marketing or product management within the chemical or refrigerant industries.
• Proven track record of developing and executing successful marketing strategies that drive sales growth.
• Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
• Excellent communication and interpersonal skills for effective collaboration and stakeholder management.
• Proficiency in digital marketing tools and methodologies including SEO, PPC, email marketing, and social media.
• Fluency in English; additional languages a plus.

Technologies & Tools

The Global Marketing and Strategy Manager will utilize a variety of technologies and tools to enhance marketing efforts and strategy execution. Key platforms include Customer Relationship Management (CRM) systems, Digital Marketing platforms (such as Google Analytics, HubSpot, and Salesforce), project management software (such as Asana or Trello), and various market research tools. Familiarity with digital analytics, automation tools, and content management systems will also be essential in driving effective marketing initiatives.

Ideal Candidates

Ideal candidates for the Global Marketing and Strategy Manager position possess a strong marketing acumen with an emphasis on strategic thinking and analytical capabilities. They are proactive, adaptable, and able to thrive in a fast-paced environment while managing multiple projects simultaneously. Strong leadership qualities and a collaborative work style are crucial, as this role requires engaging with diverse teams and stakeholders globally. A passion for sustainability and a keen understanding of the refrigerants market dynamics will also set candidates apart, making them well-suited to effectively champion Koura’s mission and objectives.