Global Marketing Program Director, Product & Solutions

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Job Overview

The Global Marketing Program Director, Product & Solutions at dentsu is a strategic leadership role responsible for overseeing the development and execution of comprehensive marketing programs that enhance the visibility and effectiveness of the company's product offerings. This position will liaise with various internal stakeholders and external partners to align marketing initiatives with overall business strategies, ensuring that the marketing efforts effectively resonate with global audiences. The director will leverage data-driven insights to optimize strategies, enhance brand positioning, and drive customer engagement across various channels, contributing to the overall success and growth of the organization.

Job Responsibilities

• Lead the development and execution of global marketing strategies for products and solutions.
• Collaborate with cross-functional teams to define product positioning and messaging.
• Manage marketing budgets and allocate resources effectively to optimize return on investment.
• Analyze market trends and customer insights to inform marketing initiatives.
• Oversee the creation and dissemination of marketing collateral, including brochures, presentations, and digital content.
• Establish and maintain relationships with key industry partners and stakeholders.
• Monitor performance metrics to evaluate the effectiveness of marketing campaigns.
• Lead a team of marketing professionals, providing direction and mentorship to enhance skills and performance.
• Present marketing plans and results to senior leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• A minimum of 8 years of experience in global marketing, with a focus on product management and solutions marketing.
• Demonstrated success in developing and executing marketing strategies on an international scale.
• Strong analytical skills with the ability to effectively utilize data to drive decisions.
• Excellent communication and presentation skills, both written and verbal.
• Ability to lead and motivate cross-functional teams and manage multiple projects simultaneously.
• Proficient with marketing automation and CRM tools such as HubSpot, Salesforce, or similar platforms.

Technologies & Tools

The Global Marketing Program Director will frequently utilize a variety of technologies and tools to support marketing initiatives. Key tools may include marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytical tools for tracking campaign performance (e.g., Google Analytics), and content management systems (CMS) for managing digital content. Familiarity with social media platforms and digital marketing tools is also essential to enhance outreach and engagement strategies.

Ideal Candidates

Ideal candidates for the Global Marketing Program Director role will possess a blend of strategic thinking and creative problem-solving skills, enabling them to navigate complex marketing challenges. They should demonstrate a passion for innovation and an ability to stay ahead of industry trends. Strong interpersonal skills are crucial, as this role requires building relationships with diverse teams and stakeholders across the organization. Candidates who are proactive, adaptable, and results-driven will excel in this fast-paced, dynamic environment, contributing positively to dentsu's global market position.