Global Product Marketing Manager (remote)

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Written by AI from the job title and company, not by GE HealthCare, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Global Product Marketing Manager at GE HealthCare is responsible for driving the marketing strategy and execution for our portfolio of innovative health care products. This role entails conducting market research, developing product positioning and messaging, creating go-to-market strategies, and collaborating closely with cross-functional teams including R&D, sales, and operations to ensure successful product launches and sustained market presence. The ideal candidate will leverage their expertise in product marketing within the healthcare domain to enhance our offerings and maintain a competitive edge in the industry.

Job Responsibilities

• Develop and implement global marketing strategies that align with product goals and objectives.
• Conduct in-depth market research and analysis to identify trends, customer needs, and competitive landscape.
• Create and maintain product positioning, messaging, and value propositions for different market segments.
• Collaborate with R&D and engineering teams to influence product development based on market insights.
• Work with sales teams to create sales enablement tools and training programs that enhance product understanding.
• Coordinate product launch activities, ensuring all aspects are executed on time and within budget.
• Monitor and analyze product performance, making recommendations for improvements or adjustments as necessary.
• Manage the marketing budget and expenditures to achieve optimal return on investment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of product marketing experience, preferably in the healthcare or medical device industry.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and presentation skills, capable of engaging with diverse stakeholders.
• Experience in digital marketing strategies and tools, including CRM and marketing automation software.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Technologies & Tools

The Global Product Marketing Manager will utilize a variety of technologies and tools to enhance productivity and engagement, including marketing automation software (such as HubSpot or Marketo), CRM systems (like Salesforce), Google Analytics for performance tracking, and collaborative platforms (such as Slack and Microsoft Teams) to ensure efficient communication across departments.

Ideal Candidates

The ideal candidate for the Global Product Marketing Manager position will possess strong interpersonal skills, coupled with an ability to think strategically and creatively. They should be driven, results-oriented, and adaptable, with a passion for healthcare innovation. Candidates should demonstrate strong leadership qualities, be effective communicators, and have a collaborative approach to working with diverse teams across the organization.