Go-to-Market and Events Marketing Manager - Saas/Technology

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Job Overview

The Go-to-Market and Events Marketing Manager at Connor Group will play a critical role in driving awareness, engagement, and revenue through strategic marketing initiatives. This position entails the development and execution of comprehensive go-to-market strategies for our SaaS and technology solutions, focusing on maximizing visibility and market penetration. In addition, the role includes managing and executing high-impact events that foster customer relationships and elevate Connor Group's brand in the industry. The ideal candidate will show prowess in both strategic planning and tactical implementation across various marketing channels.

Job Responsibilities

• Develop and implement go-to-market strategies for new product launches and features.
• Plan, organize, and execute high-profile events such as conferences, webinars, and trade shows.
• Collaborate with cross-functional teams to align messaging and marketing strategies across sales and product teams.
• Analyze market trends and competitor activities to identify growth opportunities for our SaaS offerings.
• Create and manage promotional materials, including digital content, brochures, and presentations related to events and campaigns.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
• Coordinate logistics for events, including vendor management, venue selection, and event promotion.
• Engage with customers and prospects to gather feedback and develop insights that inform marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing roles, specifically within SaaS or technology sectors.
• Proven experience in developing and executing successful go-to-market strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent verbal and written communication skills.
• Demonstrated ability to analyze data and leverage insights to drive marketing decisions.
• Strong interpersonal skills and the ability to work collaboratively within a team environment.

Technologies & Tools

The Go-to-Market and Events Marketing Manager will utilize a variety of technologies and tools to facilitate marketing efforts and enhance operational efficiency. These may include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and event management tools including Eventbrite or Cvent. Proficiency in analytical tools such as Google Analytics and social media platforms for promotional campaigns will also be essential.

Ideal Candidates

Ideal candidates for the Go-to-Market and Events Marketing Manager position at Connor Group are those who exhibit a high level of creativity paired with analytical thinking. They should possess a strong customer-centric mindset, complemented by exceptional organizational skills and attention to detail. Candidates should demonstrate resilience and adaptability in a fast-paced environment. A proven track record of successful events and campaigns will be a key indicator of their potential to thrive in this role. Additionally, a proactive attitude and a passion for technology and innovation will be essential for success in this position.