Go-to-Market and Events Marketing Manager - Saas/Technology

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Written by AI from the job title and company, not by Connor Group, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Go-to-Market and Events Marketing Manager at Connor Group will be instrumental in shaping the company’s marketing strategies to launch our SaaS and technology products effectively. This role encompasses the development and execution of comprehensive marketing plans that drive product awareness and engagement. The manager will coordinate events, engage with key stakeholders, and analyze market trends to optimize marketing campaigns that resonate with our target audiences while supporting the overarching business goals of Connor Group.

Job Responsibilities

• Develop and implement go-to-market strategies for new product launches across various channels.
• Coordinate and manage planning, execution, and post-event analysis of marketing events, including webinars, trade shows, and customer workshops.
• Collaborate with cross-functional teams, including sales, product management, and customer success, to align marketing efforts with business objectives.
• Oversee budget management for marketing initiatives and events, ensuring optimal allocation of resources.
• Analyze market trends, competitor strategies, and customer insights to inform marketing tactics and campaigns.
• Measure and report on the effectiveness of marketing campaigns and events against established goals and KPIs.
• Manage communication and marketing collateral, ensuring consistency and alignment with the Connor Group brand voice.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in marketing, specifically within the SaaS or technology sectors.
• Demonstrated experience in go-to-market strategy development and execution.
• Proven track record in event management and marketing.
• Strong analytical skills with the ability to interpret data, draw insights, and make recommendations.
• Excellent communication and interpersonal skills for engaging with various stakeholders.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

The Go-to-Market and Events Marketing Manager will utilize a variety of technologies and tools to enhance marketing efficiency and effectiveness. Key software includes marketing automation platforms such as HubSpot or Marketo, CRM systems such as Salesforce, as well as analytics tools like Google Analytics for tracking campaign performance and user engagement. Familiarity with virtual event platforms and collaboration tools, such as Zoom and Microsoft Teams, is also essential for managing events and cross-team communication.

Ideal Candidates

Ideal candidates for the Go-to-Market and Events Marketing Manager role will possess a strategic mindset coupled with a hands-on approach to executing marketing initiatives. They should be innovative thinkers, capable of adapting to rapidly changing market conditions, and possess a proactive attitude towards problem-solving. Exceptional organizational and project management skills are crucial, as the role requires balancing multiple campaigns and events simultaneously. Furthermore, strong relationship-building capabilities and a passion for fostering collaboration within teams will enhance success in this dynamic position.