Group Marketing Manager, US Commercial Marketing

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Written by AI from the job title and company, not by PROCEPT BioRobotics, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Group Marketing Manager for US Commercial Marketing at PROCEPT BioRobotics will spearhead the strategic marketing efforts to enhance brand visibility and market penetration of the company’s pivotal urologic products. This role will involve collaboration across various teams to develop and implement marketing strategies that align with company goals. The individual will oversee market research, promotional activities, product launches, and the optimization of customer engagement tactics. A key aspect of this position includes analyzing market dynamics and leveraging insights to drive impactful marketing decisions.

Job Responsibilities

• Develop and execute comprehensive marketing strategies to promote PROCEPT BioRobotics’ products within the US market.
• Lead and mentor a diverse team of marketing professionals, ensuring alignment with overall business objectives.
• Analyze market trends and consumer behavior to identify opportunities for growth and competitiveness.
• Collaborate with cross-functional teams including sales, product development, and clinical affairs to drive successful product launches.
• Manage the marketing budget, allocating resources efficiently to maximize return on investment.
• Conduct regular performance assessments of marketing campaigns, utilizing metrics to refine strategies.
• Oversee the planning and execution of promotional events and marketing collateral.
• Establish relationships with external partners and agencies to support marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of marketing experience in the medical device or healthcare industry, with a focus on commercial marketing.
• Demonstrated experience in leading marketing teams and managing multiple projects simultaneously.
• Strong analytical skills with a proven ability to leverage data in decision-making processes.
• Exceptional communication and interpersonal skills, with the ability to influence and negotiate.
• Proficiency in digital marketing strategies and tools.

Technologies & Tools

The Group Marketing Manager will utilize a variety of marketing technologies and tools, including Customer Relationship Management (CRM) systems, digital analytics platforms, content management systems, and email marketing software. Familiarity with marketing automation tools as well as social media management platforms will also be essential for executing and tracking marketing campaigns effectively.

Ideal Candidates

The ideal candidate will possess a strategic mindset along with a creative flair to generate innovative marketing solutions that resonate with customers. Individuals who thrive in a collaborative environment, demonstrate a continuous improvement mindset, and possess exceptional problem-solving capabilities will excel in this role. A passion for the medical device industry and a deep understanding of market dynamics will further enhance the candidate's ability to drive success in this position.