Growth Marketing & Analytics Manager

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Written by AI from the job title and company, not by Harnham, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Growth Marketing & Analytics Manager at Harnham, you will spearhead data-driven marketing initiatives aimed at enhancing customer acquisition, retention, and overall revenue growth. You will work collaboratively with cross-functional teams to develop strategic marketing campaigns, analyze performance metrics, and optimize the customer journey. This role demands a combination of analytical thinking, marketing expertise, and creativity to drive campaigns that resonate with our target audience while effectively utilizing emerging tools and technologies.

Job Responsibilities

• Develop and implement data-driven marketing strategies to enhance customer engagement and revenue growth.
• Conduct in-depth analysis of customer data and marketing performance metrics to identify trends and insights.
• Collaborate with the product and sales teams to create integrated marketing campaigns that align with business objectives.
• Manage and optimize digital marketing channels, including SEO, PPC, email marketing, and social media.
• Lead A/B testing initiatives and analyze outcomes to improve marketing tactics and strategies.
• Report on campaign performance and return on investment (ROI) to stakeholders and executive leadership.
• Stay current on industry trends and best practices in growth marketing and analytics.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; MBA preferred.
• Minimum of 5 years of experience in growth marketing and analytics.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Tableau).
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo).
• Exceptional communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional team environment.

Technologies & Tools

In this role, you will primarily utilize various digital marketing and analytics tools including, but not limited to, Google Analytics for performance tracking, HubSpot for managing customer relationships and automation, Tableau for visualization of data insights, and various SEO tools for optimizing online presence. Familiarity with social media advertising platforms, as well as A/B testing software, will also be integral to your workflow.

Ideal Candidates

Ideal candidates for the Growth Marketing & Analytics Manager position will possess a blend of analytical prowess and creative marketing acumen. They should be highly motivated, with a passion for driving growth through innovative marketing strategies. The ability to think critically and adapt to changing market conditions, along with a strong understanding of customer behavior, will be essential. A proactive mindset, excellent problem-solving skills, and the capacity to work effectively within a team-oriented environment are qualities that will contribute to success in this role.