Growth Marketing Manager, Community

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Written by AI from the job title and company, not by 98Strong, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Growth Marketing Manager, Community at 98Strong, you will play a pivotal role in driving the expansion and engagement of our community. Your primary responsibility will be to strategize, develop, and execute marketing campaigns that attract and retain members while fostering a strong sense of community culture. You will collaborate with cross-functional teams to create and share meaningful content, analyze community engagement metrics, and leverage insights to enhance our growth strategies. Your expertise in community management and marketing will be essential in positioning 98Strong as a leader in the wellness industry.

Job Responsibilities

• Develop and execute community-focused marketing strategies to drive user engagement and retention.
• Collaborate with product teams to launch community initiatives, campaigns, and events.
• Analyze community metrics to assess engagement levels and identify growth opportunities.
• Foster relationships with community influencers and key stakeholders to enhance outreach.
• Craft and manage engaging content for various digital platforms, reinforcing community values and objectives.
• Monitor industry trends and user feedback to inform community growth strategies.
• Facilitate online and offline community events to strengthen member interactions.
• Provide regular reports on community performance and suggest improvements to management.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in community management or growth marketing, preferably in the wellness or related sectors.
• Strong understanding of content marketing strategies and social media dynamics.
• Exceptional written and verbal communication skills.
• Analytical mindset with proficiency in utilizing marketing analytics tools.
• Demonstrated ability to create engaging content and foster community interactions.
• Strong project management skills and experience managing cross-functional teams.

Technologies & Tools

The Growth Marketing Manager, Community will utilize a variety of technologies and tools, including but not limited to, CRM software (e.g., Salesforce, HubSpot), social media management platforms (e.g., Hootsuite, Buffer), email marketing tools (e.g., Mailchimp, Constant Contact), and community engagement platforms (e.g., Discord, Slack). Familiarity with Google Analytics and other performance tracking metrics will also be instrumental in measuring campaign effectiveness.

Ideal Candidates

Ideal candidates for this position will be passionate about community building and growth marketing, exhibiting strong interpersonal skills that enable them to connect effectively with a diverse audience. They will be innovative thinkers who thrive in dynamic environments and are driven by data to make informed decisions. A collaborative spirit, combined with a proactive approach to problem-solving and a dedication to enhancing the user experience, will distinguish successful candidates in this role.