Growth Marketing Manager (CPG, Remote, Up to $160k)

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Overview

The Growth Marketing Manager at Hire With Jarvis will play a pivotal role in driving the marketing strategy for our Consumer Packaged Goods (CPG) portfolio. This position involves developing and executing innovative marketing campaigns aimed at increasing brand awareness, customer acquisition, and retention. The ideal candidate will work closely with cross-functional teams to leverage data analytics in order to optimize marketing performance and achieve aggressive growth targets in a remote-first environment, all while managing a budget of up to $160,000.

Job Responsibilities

• Design and implement multi-channel marketing strategies to promote our CPG products.
• Analyze market trends and consumer insights to identify growth opportunities.
• Collaborate with product development teams to align marketing initiatives with product launches.
• Utilize data analytics and performance metrics to measure and refine marketing efforts.
• Manage digital marketing campaigns across social media, email, and website platforms.
• Oversee the development of creative marketing materials in collaboration with graphic designers and content creators.
• Lead a team of marketing specialists to ensure timely execution of campaigns.
• Monitor and report on marketing campaign effectiveness to stakeholders.
• Establish and maintain relationships with external marketing partners and vendors.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in a marketing role, preferably in the CPG sector.
• Proven track record of developing successful growth marketing strategies.
• Strong analytical skills with experience in data-driven marketing performance analysis.
• Excellent communication and interpersonal skills to collaborate with diverse teams.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
• Ability to thrive in a fast-paced, remote work environment.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to effectively execute their responsibilities. Familiarity with digital marketing software, such as HubSpot for inbound marketing automation, Google Analytics for performance measurement, and social media management tools will be essential. Additionally, proficiency in content management systems (CMS) and graphic design software may be required to support creative campaigns.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager position should possess a blend of creative and analytical thinking, allowing them to develop innovative marketing solutions while effectively interpreting data. They should demonstrate a strong sense of initiative, adaptability, and a results-driven mindset. An ability to collaborate effectively in a remote work environment and communicate clearly with diverse teams will make them particularly well-suited for this role. Experience in managing teams and a passion for the CPG industry will further enhance their candidacy.