Growth Marketing Manager / Director (Remote - Central or East preferred)

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Job Overview

The Growth Marketing Manager/Director at Sangoma will play a pivotal role in driving customer acquisition and revenue growth through innovative marketing strategies and campaigns. This position requires a proactive leader who will collaborate with cross-functional teams to conceive and implement marketing initiatives aimed at increasing market share and brand awareness. The ideal candidate will leverage data-driven insights to inform strategic decisions and optimize marketing performance while maintaining a deep understanding of the telecommunications industry to meet the evolving needs of our customers.

Job Responsibilities

• Develop and execute comprehensive marketing plans to drive brand awareness and customer engagement.
• Lead and manage multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing.
• Analyze market trends and customer insights to identify opportunities for growth and recommend actionable strategies.
• Collaborate with product and sales teams to create compelling value propositions and messaging frameworks.
• Monitor and report on the effectiveness of marketing campaigns, adjusting strategies based on ROI metrics and data analysis.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize impact.
• Manage relationships with external vendors and agencies to optimize marketing efforts.
• Mentor and develop the marketing team, ensuring continued growth and alignment with company goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in marketing roles, with a focus on growth marketing.
• Strong understanding of digital marketing channels and tools, with proven experience in executing successful campaigns.
• Exceptional analytical skills, able to derive insights from complex data sets to inform decision-making.
• Proficient in using marketing automation platforms, CRM systems, and analytics tools.
• Excellent leadership, communication, and collaborative skills.
• Experience in the telecommunications industry is preferred.

Technologies & Tools

The Growth Marketing Manager/Director will utilize a variety of technologies and tools to optimize marketing processes and track performance metrics. Key tools include marketing automation platforms like HubSpot or Marketo, CRM systems such as Salesforce, and analytics tools like Google Analytics and Tableau to analyze data and drive strategic decisions. Familiarity with social media advertising tools and SEO software is also essential to enhance online presence and reach target audiences effectively.

Ideal Candidates

Ideal candidates for this position will possess strong creative and critical thinking skills, allowing them to devise innovative marketing strategies while making data-informed decisions. They should be results-driven, demonstrating a passion for driving growth through collaboration and leadership. Effective communication skills, both verbal and written, alongside the ability to work independently in a remote setting, are essential. Furthermore, a positive attitude and adaptability in a fast-paced environment will define a successful candidate who aligns with Sangoma's commitment to excellence and customer satisfaction.