Growth Marketing Manager, Lifecycle - Remote | WFH

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Job Overview

The Growth Marketing Manager, Lifecycle is responsible for developing and executing innovative marketing strategies that enhance customer engagement, retention, and lifecycle evolution. This position requires a data-driven mindset to analyze consumer behavior and trends, optimize marketing campaigns, and collaborate cross-functionally to drive measurable growth within the organization. The ideal candidate will leverage both digital and traditional marketing methods to create compelling user journeys that foster customer loyalty and satisfaction, all while working remotely from their home office.

Job Responsibilities

• Design and implement lifecycle marketing strategies aimed at optimizing user engagement and retention.
• Utilize analytics tools to track customer behavior and campaign performance, providing actionable insights.
• Work closely with content and product teams to develop personalized marketing materials that resonate with target audiences.
• Lead A/B testing initiatives to improve engagement rates and conversion metrics across campaigns.
• Develop and manage email marketing campaigns that align with lifecycle stages and customer needs.
• Analyze competitive landscape to inform strategic marketing decisions and identify opportunities for differentiation.
• Collaborate with the sales and customer success teams to ensure a seamless transition and communication across all customer touchpoints.
• Monitor industry trends and emerging technologies to keep the marketing strategies innovative and effective.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in growth marketing, lifecycle marketing, or a similar role.
• Strong understanding of customer journey mapping and lifecycle engagement strategies.
• Proficiency in analytics tools (such as Google Analytics, HubSpot, or similar) to measure marketing performance and derive insights.
• Experience with CRM platforms and email marketing software (e.g., Salesforce, MailChimp, etc.).
• Exceptional verbal and written communication skills; capacity to present data findings clearly.
• Detail-oriented with excellent project management and organizational abilities.
• Ability to thrive in a fast-paced, remote work environment, displaying initiative and self-motivation.

Technologies & Tools

The Growth Marketing Manager will utilize a range of technologies and tools to optimize marketing efforts, including CRM systems such as Salesforce, email marketing platforms like MailChimp or HubSpot, and analytics tools like Google Analytics. Familiarity with marketing automation software and A/B testing tools is essential to the role, as these resources will be critical in evaluating effectiveness and driving campaign adjustments based on performance metrics.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager, Lifecycle position will possess a blend of analytical prowess and creative thinking. They are highly organized, detail-oriented, and able to manage multiple projects simultaneously. An entrepreneurial spirit coupled with a strategic mindset to drive growth initiatives is essential. Strong collaboration skills will ensure successful partnerships across departments, while a passion for innovation and customer advocacy will guide their marketing strategies. Adaptability and resilience are key traits, allowing the candidate to thrive in a constantly evolving digital landscape.