Growth Marketing Manager, Paid Media

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Job Overview

The Growth Marketing Manager, Paid Media at NOCD will be responsible for developing, implementing, and optimizing innovative paid media strategies that drive user acquisition and engagement. This role will encompass the management of multiple paid channels, including but not limited to search, social, and display advertising. The ideal candidate will leverage data analytics to inform decision-making and contribute to the overall growth strategy, working collaboratively with cross-functional teams to align campaign goals with business objectives.

Job Responsibilities

• Design, execute, and optimize paid media campaigns across various digital platforms.
• Monitor and analyze campaign performance, presenting insights and recommendations for improvement.
• Collaborate with the analytics team to define key performance metrics and track progress.
• Develop A/B testing strategies to enhance ad performance and maximize ROI.
• Manage budgets and allocate spend efficiently across channels to optimize user acquisitions.
• Stay abreast of industry trends and best practices to maintain a competitive edge.
• Coordinate with the creative team to develop effective ad copy and visual assets.
• Build strong relationships with external partners and vendors to enhance campaign reach.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
• 5+ years of experience in paid media marketing, preferably in a growth-oriented role.
• Proven experience managing substantial media budgets and achieving performance targets.
• Strong analytical skills with proficiency in data visualization and reporting tools.
• Expertise in platforms such as Google Ads, Facebook Ads, and programmatic advertising.
• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Ability to work independently while also being a collaborative team player.

Technologies & Tools

The Growth Marketing Manager, Paid Media will utilize a variety of technologies and tools to execute their responsibilities effectively. Primary tools will include Google Ads, Facebook Ads Manager, LinkedIn Advertising, and various analytics platforms such as Google Analytics and Tableau. Familiarity with data management platforms (DMPs) and customer relationship management (CRM) systems will also be essential to ensure a streamlined integration of marketing efforts and customer data insights.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager, Paid Media position at NOCD will possess a high level of creativity combined with analytical thinking. They will be results-oriented, driven by data, and have a deep understanding of digital marketing landscape dynamics. Candidates should demonstrate an ability to adapt to changing business needs and be proactive in seeking opportunities for optimization. Strong leadership skills and an enthusiastic approach to team collaboration will make a candidate stand out in this role.