Growth Marketing Manager, Paid Search and Programmatic

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Written by AI from the job title and company, not by Gannett | USA TODAY NETWORK, so some details may not match this job. The employer's own page has the real description.

Overview

Gannett | USA TODAY NETWORK is seeking a dynamic Growth Marketing Manager specializing in Paid Search and Programmatic to lead our digital marketing initiatives. This role will be pivotal in driving customer acquisition and revenue growth through strategic campaign management and optimization across various digital platforms. The ideal candidate will collaborate closely with cross-functional teams to enhance our marketing strategies, ensuring the maximum effectiveness of paid search and programmatic spending while leveraging data analytics to inform decisions and refine campaigns.

Job Responsibilities

• Develop, implement, and optimize paid search and programmatic strategies to achieve customer acquisition goals and drive revenue growth.
• Conduct thorough keyword research, competitor analysis, and market trends to develop effective search campaigns.
• Manage day-to-day operations of digital marketing campaigns, including budgeting, forecasting, and reporting on performance metrics.
• Utilize A/B testing and analytics tools to evaluate the effectiveness of campaigns and make data-driven decisions for continuous improvement.
• Collaborate with creative teams to design compelling ad copy and visuals that resonate with target audiences.
• Monitor industry developments and emerging digital marketing technologies to stay ahead of trends and innovate strategies.
• Provide insights and recommendations to enhance the overall marketing performance and strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in digital marketing, particularly with a strong emphasis on paid search and programmatic advertising.
• Proven track record of managing successful digital marketing campaigns with measurable results.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, SEMrush, or similar platforms.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
• Familiarity with SEO principles and how they integrate with paid search campaigns is advantageous.

Technologies & Tools

The Growth Marketing Manager will work with a variety of technologies and tools throughout their role, including but not limited to Google Ads, Google Analytics, programmatic advertising platforms such as Display & Video 360, social media advertising tools, marketing automation software, and data visualization tools. Proficiency in these technologies is essential for executing successful marketing strategies and for analyzing campaign outcomes effectively.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager position is someone who possesses a results-driven mindset and is adept at multitasking in a fast-paced environment. They should be highly analytical, with an innate curiosity to understand consumer behavior and leverage findings to enhance marketing strategies. A strong collaborator and communicator, the candidate must thrive in team settings, fostering relationships across departments. Additionally, a passion for innovation and a commitment to continuous learning will set them apart as they navigate the ever-evolving landscape of digital marketing.