Growth Marketing Manager, Paid Search

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Overview

As the Growth Marketing Manager, Paid Search at Bamboo, you will be responsible for developing and executing targeted paid search strategies to drive customer acquisition and engagement. You will leverage data-driven insights to optimize campaign performance across multiple platforms, and work collaboratively with cross-functional teams to ensure alignment with overall marketing objectives. Your role will involve analyzing campaign results, identifying trends, and continuously iterating on strategies to maximize ROI in the highly competitive digital landscape.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to meet company growth objectives.
• Conduct keyword research, competitive analysis, and market trends assessment to inform ad campaigns.
• Monitor and optimize AdWords and Bing Ads campaigns to improve click-through and conversion rates.
• Analyze performance metrics and create detailed reports to present findings and strategic recommendations to stakeholders.
• Collaborate with the content and creative teams to produce compelling ad copy and landing pages that resonate with target audiences.
• Manage budgets efficiently, ensuring optimum expenditure across paid search campaigns.
• Stay up-to-date with industry trends and best practices to maintain a competitive edge in paid search marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on paid search campaigns.
• Strong analytical skills with an ability to interpret data and develop actionable insights.
• Proficiency in Google Ads, Bing Ads, and other paid search platforms.
• Experience with A/B testing and conversion rate optimization strategies.
• Excellent communication skills, both verbal and written, with strong attention to detail.
• Familiarity with web analytics tools such as Google Analytics or similar platforms.

Technologies & Tools

This position utilizes various technologies and tools to enhance marketing efforts. Key software includes Google Ads, Bing Ads, and SEMrush for paid search optimization. Additionally, data analytics tools such as Google Analytics and Tableau are employed to track campaign performance and generate insights. Familiarity with marketing automation software and CRM systems will also be beneficial in streamlining processes and enhancing customer engagement.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager, Paid Search role at Bamboo is an analytical thinker who thrives in dynamic environments. A proactive attitude towards problem-solving and a passion for digital marketing are essential. Candidates should demonstrate a strong understanding of search engine marketing principles and possess excellent project management skills to manage multiple campaigns concurrently. The ability to work collaboratively and communicate effectively with various teams will be key to driving successful outcomes.