Growth Marketing Manager, Paid Search, Display & Programmatic

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Written by AI from the job title and company, not by Cash App, so some details may not match this job. The employer's own page has the real description.

Overview

The Growth Marketing Manager for Paid Search, Display, and Programmatic at Cash App is responsible for developing, executing, and optimizing comprehensive marketing strategies across digital advertising channels. This role involves leveraging data-driven decision-making to drive user acquisition, enhance brand visibility, and maximize return on investment. The ideal candidate will collaborate closely with cross-functional teams to align marketing efforts with business objectives and utilize analytical insights to improve performance metrics consistently.

Job Responsibilities

• Design and implement effective paid search, display, and programmatic marketing campaigns.
• Manage and optimize advertising budgets to ensure maximum efficiency and effectiveness.
• Analyze campaign performance metrics, providing strategic recommendations based on data-driven insights.
• Collaborate with product and engineering teams to develop user personas and target audience strategies.
• Conduct keyword research, ad copy creation, and landing page optimization to improve conversion rates.
• Stay current with industry trends and best practices in digital advertising to enhance campaign effectiveness.
• Regularly report on campaign performance to stakeholders, showcasing results and insights.
• Lead A/B testing initiatives to assess the efficacy of ad variations and user engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in growth marketing, specifically with paid search, display, and programmatic advertising.
• Proficient in digital marketing tools and software such as Google Ads, Google Analytics, and programmatic platforms.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Experience with A/B testing and performance analysis.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. This includes sophisticated advertising platforms such as Google Ads and Bing Ads, analytics tools like Google Analytics for tracking user behavior, and programmatic advertising solutions like The Trade Desk or MediaMath. Proficiency in Excel for data analysis and visualization will also be essential for this position, along with familiarity with marketing automation tools to streamline campaign management.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager position is a strategic thinker with strong analytical abilities and a passion for driving measurable results. They are detail-oriented, innovative, and possess excellent problem-solving skills. A successful candidate will demonstrate resilience under pressure, thrive in a fast-paced environment, and have a proven track record of leveraging digital marketing strategies to drive business growth. They are also collaborative, eager to share knowledge, and contribute positively to team dynamics.