Growth Marketing Manager, Paid Search - - Remote

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Job Overview

The Growth Marketing Manager, Paid Search at Get It Recruit - Marketing will play a pivotal role in driving online customer acquisition and engagement through strategic paid search initiatives. This remote position entails collaborating with cross-functional teams to design and implement data-driven search marketing strategies aimed at maximizing ROI, while continuously optimizing campaigns based on performance insights. The ideal candidate will leverage analytical skills to enhance the performance of paid search channels and ensure alignment with overarching business goals.

Job Responsibilities

• Develop, execute, and optimize paid search campaigns across platforms such as Google Ads and Bing Ads.
• Conduct thorough keyword research and competitive analysis to identify growth opportunities.
• Monitor and analyze campaign performance metrics, including CTR, CPC, and conversion rates, to refine strategies.
• Create and manage compelling ad copy and landing pages to improve user engagement and conversion.
• Collaborate with the content and design teams to ensure brand consistency and messaging quality.
• Stay up-to-date with industry trends and platform updates to implement best practices.
• Prepare regular performance reports and present insights and recommendations to stakeholders.
• Manage budget allocations and perform bid management to optimize ROI across paid search efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in performance marketing with a focus on paid search.
• Proven track record of managing successful paid search campaigns with measurable results.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics and Excel.
• Excellent written and verbal communication skills.
• Familiarity with A/B testing methodologies and PPC best practices.
• Certifications in Google Ads and Bing Ads are highly desirable.

Technologies & Tools

This position will utilize a variety of technologies and tools to ensure effective campaign management and performance tracking. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and other SEO and PPC software. In addition, familiarity with web analytics and project management tools will be beneficial for organizing and optimizing daily tasks.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager, Paid Search position will be an innovative thinker with a strong analytical mindset, able to thrive in a fast-paced environment. They will possess a passion for digital marketing and a continual learning spirit, demonstrating the ability to adapt strategies based on changing trends and analytics. Excellent collaboration skills are essential, as the role involves working with various teams to achieve common objectives. A problem-solving attitude and a results-oriented approach will contribute significantly to success in this role.