Growth Marketing Manager, Paid Search - - Remote

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Job Overview

The Growth Marketing Manager, Paid Search at Get It Recruit - Marketing will play a vital role in driving online growth through strategic management and optimization of paid search campaigns. This position requires a deep understanding of digital marketing tactics, particularly in the realm of search engine marketing (SEM). The successful candidate will collaborate with cross-functional teams to enhance paid search visibility, improve conversion rates, and effectively allocate marketing budgets. Utilizing data-driven insights, the Growth Marketing Manager will need to identify opportunities for scaling campaigns while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to achieve company growth goals.
• Manage campaigns across various platforms including Google Ads and Bing Ads.
• Conduct keyword research and competitive analysis to identify new opportunities.
• Monitor, optimize, and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the content and design teams to create high-converting ad copy and landing pages.
• Implement A/B testing strategies to enhance campaign effectiveness and ROI.
• Track and analyze metrics, translating data into actionable strategies that align with departmental goals.
• Stay up to date with industry trends and best practices to maintain competitive advantage.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree is a plus.
• Minimum of 3 years of experience managing paid search campaigns with proven results.
• Strong analytical skills with experience in data analysis and reporting tools.
• Proficiency in Google Ads, Bing Ads, and other SEM tools.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and collaboration skills.
• Ability to work independently and prioritise tasks in a fast-paced environment.

Technologies & Tools

The Growth Marketing Manager will utilize various technologies and tools to enhance the efficiency of their campaigns. Key tools include Google Ads for managing paid search ads, Google Analytics for tracking user behavior and campaign performance, SEMrush for competitive analysis and keyword research, and various CRM and automated marketing tools to enhance lead nurturing and reporting processes. Additionally, proficiency in Excel or similar spreadsheet software for data analysis is essential.

Ideal Candidates

The ideal candidate for this position will possess a combination of strategic thinking, creativity, and exceptional analytical abilities. They should be detail-oriented and organized, with a strong desire to experiment and innovate in the digital marketing space. An effective communicator, they will demonstrate the capability to collaborate with team members and stakeholders seamlessly, while also embodying a forward-thinking mindset that is proactive in identifying opportunities for growth. A passion for continuous learning and adapting to the ever-evolving marketing landscape is highly desirable.