Growth Marketing Manager - Paid Search

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Written by AI from the job title and company, not by Tumble, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager - Paid Search at Tumble will be responsible for crafting and executing strategic paid search campaigns aimed at driving user acquisition and optimizing marketing performance. The role requires a data-driven mindset and a proactive approach to analyze market trends, manage budgets, and enhance campaign effectiveness. The ideal candidate will collaborate with cross-functional teams to implement innovative strategies and ensure alignment with Tumble's broader marketing goals.

Job Responsibilities

• Develop and execute comprehensive paid search strategies across various platforms including Google Ads and Bing Ads.
• Monitor and optimize paid search campaigns to achieve key performance indicators (KPIs) and drive user acquisition.
• Conduct keyword research and competitive analysis to identify growth opportunities within the paid search landscape.
• Manage budgets, allocating resources efficiently to maximize ROI and overall campaign performance.
• Create detailed reports and presentations to communicate campaign performance and insights to stakeholders.
• Collaborate with the creative team to develop compelling ad copy and visual content that resonates with target audiences.
• Stay current with industry trends, algorithm changes, and best practices in paid search marketing.
• Test and implement new tools and technologies to enhance campaign efficiency and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing with a strong focus on paid search engine marketing.
• Proficient in Google Ads, Bing Ads, Google Analytics, and other paid search tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills, both verbal and written, with the ability to present complex information clearly.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in budget management and performance reporting.

Technologies & Tools

The Growth Marketing Manager - Paid Search will utilize a variety of technologies and tools essential for executing effective paid search campaigns. These include Google Ads, Bing Ads, Google Analytics, SEMrush, keyword research tools, bid management software, and various reporting tools to analyze performance metrics and drive strategic decisions. Familiarity with marketing automation platforms and customer relationship management (CRM) systems will also be beneficial in streamlining processes and enhancing campaign workflows.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager - Paid Search position at Tumble are individuals who possess a blend of analytical acumen and creative problem-solving skills. They should be detail-oriented, self-motivated, and passionate about digital marketing trends. A strong ability to collaborate and communicate effectively with diverse teams, coupled with a track record of delivering measurable results in prior roles, will set them apart. Candidates who demonstrate adaptability and a relentless pursuit of optimization in their campaigns will thrive in this fast-paced environment.