Growth Marketing Manager (Remote, Columbus)

About this kind of role

What a Growth Marketing Manager (Remote, Columbus) usually does. The employer's own details are in the listing.

Typically does: A Growth Marketing Manager focuses on strategies to acquire and retain customers, often using data-driven approaches. This involves experimenting with different marketing channels, analyzing results, and optimizing campaigns for maximum impact. Responsibilities can include managing paid advertising, email marketing, content marketing, and social media. They work to improve key metrics like customer acquisition cost and lifetime value.

Tools and skills: Proficiency in marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), A/B testing software, and strong skills in data analysis, SEO/SEM, and content creation are generally required.

Good fit for: This role is often a good fit for individuals who are analytical, creative, and comfortable working in a fast-paced environment with a focus on measurable results.