Growth Marketing Manager, Search

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Written by AI from the job title and company, not by Glo, so some details may not match this job. The employer's own page has the real description.

Overview

The Growth Marketing Manager, Search at Glo will play a pivotal role in enhancing our online presence and driving user acquisition through strategic search marketing initiatives. This position demands a data-driven mindset, excellent analytical skills, and the ability to collaborate with cross-functional teams. The successful candidate will be responsible for developing and executing comprehensive SEO and SEM strategies to increase traffic, optimize conversion rates, and ultimately drive business growth. The role also requires continuous testing, performance analysis, and the application of best practices to maximize the impact of our search marketing efforts.

Job Responsibilities

• Develop and implement effective SEO and SEM strategies to enhance organic and paid search performance.
• Conduct comprehensive keyword research to inform content strategies and identify new growth opportunities.
• Analyze website performance metrics and user behavior to optimize conversion rates and improve user experience.
• Collaborate with the content team to create valuable, relevant content that aligns with SEO objectives.
• Manage and optimize PPC campaigns across various platforms, ensuring budget efficiency and ROI maximization.
• Monitor and report on the performance of search campaigns, providing actionable insights and recommendations to stakeholders.
• Stay updated on industry trends, best practices, and algorithm changes to inform our search strategies.
• Work closely with the design and development teams to ensure optimal search engine visibility and page optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on SEO and SEM.
• Proficient in using web analytics tools (e.g., Google Analytics, SEMrush) to track and analyze performance metrics.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent analytical skills and attention to detail.
• Ability to collaborate effectively with various teams and manage multiple projects simultaneously.

Technologies & Tools

The Growth Marketing Manager, Search will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes, but is not limited to, SEO tools such as Ahrefs and SEMrush, PPC management platforms like Google Ads and Bing Ads, web analytics tools such as Google Analytics and Adobe Analytics, as well as content management systems (CMS) like WordPress. Familiarity with marketing automation software and CRM systems can also be beneficial for executing targeted campaigns.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager, Search position will possess a passion for digital marketing and a growth-oriented mindset. They will demonstrate initiative, creativity, and a strong problem-solving ability. The ability to thrive in a fast-paced, dynamic environment and an eagerness to learn and adapt to new tools and techniques will be crucial. Additionally, exceptional communication and interpersonal skills will be essential for effective collaboration with various teams across the organization.