Healthcare Digital Marketing Agency - Digital Marketing Director

About Our Client:

This organization operates within the healthcare digital marketing sector, specializing in supporting dental clinics to grow through data-driven marketing strategies. It addresses the challenge dental clinics face in achieving effective marketing by providing performance-focused digital services that drive client growth and engagement.

About the Opportunity:

The DIGITAL MARKETING DIRECTOR leads strategic planning and execution of digital marketing campaigns, ensuring alignment with client objectives and strong return on investment. This role manages a team of performance marketers, guides campaign optimization across multiple channels, and acts as the subject matter expert to enhance paid media strategies. The position is critical in driving measurable growth and client success.

Responsibilities:

• Manage and optimize PPC, funnels, email, and social media campaigns
• Develop full-funnel digital strategies to increase engagement and conversions
• Analyze audience data and key performance indicators to improve ROI
• Set benchmarks and monitor metrics such as ROAS, CPL, and CAC
• Conduct audits to enhance quality, creativity, and efficiency
• Improve landing pages, funnels, and conversion rate optimization
• Collaborate with creative teams for impactful ad messaging
• Lead and mentor the performance marketing team
• Serve as the paid media expert internally and for clients
• Stay informed on platform updates, trends, and beta programs

Requirements:

• 5–7+ years in digital marketing including 2+ years in leadership
• Experience managing $100k+ monthly ad spend with high-volume clients
• Proficiency with Google Ads, Meta Ads, Google Tag Manager, and Looker Studio
• Experience with Go High Level (GHL)
• Comfortable in fast-paced, client-facing agency environments
• Strong skills in paid media strategy, analytics, and testing
• Able to both set strategy and execute across accounts collaboratively
• Client-facing with ability to communicate data clearly
• Proactive in performance, client management, and strategy adjustments
• Strategic, empathetic leader with mentoring capabilities
• Clear communicator with confident decision-making ability

Pay Range and Compensation Package:

• $3500 - $4,500 per month gross salary

Benefits & Perks:

• Paid maternity leave

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.