Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Overview

The Senior Manager, Marketing Communications for Implant Direct at Envista Holdings Corporation plays a pivotal role in strategizing and executing communication initiatives that enhance brand positioning and support sales growth. This position is responsible for leading a dynamic team to develop integrated marketing campaigns, manage internal and external communications, and foster stakeholder engagement. By leveraging various marketing channels and innovative strategies, the Senior Manager will drive the implementation of marketing programs that align with the company’s strategic goals while contributing to the development of market-leading dental implant products.

Job Responsibilities

• Develop and implement marketing communication strategies that align with corporate objectives and enhance brand visibility.
• Lead a team of marketing professionals to design and execute multi-channel marketing campaigns.
• Manage the creation of marketing materials, including brochures, digital content, videos, and presentations.
• Oversee public relations activities and manage media relations to ensure effective communication of brand messaging.
• Analyze market trends and customer insights to inform marketing strategies and product positioning.
• Collaborate with cross-functional teams, including sales and product development, to ensure consistent messaging and branding.
• Monitor marketing effectiveness through metrics and analytics, making data-driven recommendations for improvement.
• Maintain a budget for marketing communications and ensure effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the healthcare or dental industries.
• Proven experience in managing integrated marketing campaigns and leading a team.
• Strong understanding of digital marketing strategies and tools, including SEO and content marketing.
• Exceptional written and verbal communication skills with attention to detail.
• Experience with analytics tools and CRM systems to evaluate campaign effectiveness.
• Ability to work independently and drive projects to completion in a fast-paced environment.

Technologies & Tools

The Senior Manager, Marketing Communications will utilize a range of technologies and tools to facilitate effective marketing initiatives. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, content management systems (CMS), and various analytic tools for measuring campaign performance such as Google Analytics. Proficiency in graphic design software (e.g., Adobe Creative Suite) is beneficial for creating visually compelling marketing collateral.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position possess strong leadership qualities and a deep understanding of strategic marketing principles. They exhibit creativity and innovation in campaign development while being results-oriented and data-driven. Excellent interpersonal and communication skills are essential, allowing them to engage effectively with diverse internal and external stakeholders. A collaborative mindset and the ability to adapt in a fast-paced environment further characterize successful individuals in this role, ensuring they contribute positively to the organizational culture at Envista Holdings Corporation.