Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)_

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Job Overview

The Senior Manager of Marketing Communications at Implant Direct, a division of Envista Holdings Corporation, is responsible for leading the marketing communications strategy, ensuring alignment with the overall brand direction and business objectives. This position encompasses the development and execution of integrated marketing campaigns, managing cross-functional teams, and leveraging analytics to optimize communication effectiveness. The Senior Manager will play a pivotal role in enhancing brand awareness and promoting product offerings to healthcare professionals and stakeholders in the dental implant industry.

Job Responsibilities

• Develop and implement comprehensive marketing communication strategies that support business growth objectives.
• Manage the execution of integrated marketing campaigns across multiple channels, including digital, social media, and print.
• Oversee the creation of high-quality content, including press releases, product literature, and promotional materials.
• Lead cross-functional collaborations with sales, product development, and external partners to ensure coherent messaging.
• Analyze market trends and customer insights to inform marketing strategies and improve campaign performance.
• Monitor and manage marketing budgets to ensure effective allocation of resources.
• Coordinate with external agencies and vendors to enhance campaign outputs and achieve strategic goals.
• Drive brand initiatives and ensure consistency of messaging across all marketing channels.
• Present marketing initiatives and performance metrics to senior leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• A minimum of 7 years of experience in marketing communications or a related field, preferably in the healthcare or dental industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience managing cross-functional teams and working collaboratively in a fast-paced environment.
• Proficiency in digital marketing and social media management tools.
• Ability to thrive in a remote work environment while maintaining productivity and effectiveness.

Technologies & Tools

In this position, the Senior Manager will utilize various technologies and tools, including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools such as Google Analytics. Familiarity with graphic design software (e.g., Adobe Creative Suite) and project management tools will also be beneficial to ensure efficient campaign execution and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager, Marketing Communications position will possess strong leadership capabilities combined with a strategic mindset. They are expected to demonstrate creativity and innovation while effectively managing cross-functional relationships. The ability to analyze data and draw actionable insights will be essential for success, along with excellent communication skills to engage various stakeholders. A passion for the healthcare industry, particularly in dental solutions and a proactive approach to problem-solving will strengthen their candidacy.