Implant Direct Senior Manager, Marketing Communications (Remote-Brea, CA)

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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Manager of Marketing Communications for Implant Direct at Envista Holdings Corporation, you will be responsible for developing and executing comprehensive marketing communication strategies that drive brand awareness, engagement, and customer loyalty. This role combines strategic planning with tactical execution, overseeing the creation of messaging across various channels, including digital, print, and events, while ensuring alignment with the broader corporate goals. You will lead a team of marketing professionals and collaborate with cross-functional partners to position Implant Direct as a leader in the dental implant market.

Job Responsibilities

• Develop and implement strategic marketing communications plans to enhance brand awareness and customer engagement.
• Lead a team of marketing professionals in the creation and execution of multi-channel marketing campaigns.
• Collaborate with product management, sales, and clinical teams to ensure consistent messaging and alignment with corporate strategies.
• Manage the budget for marketing communications initiatives, ensuring financial targets are met.
• Oversee the production of marketing materials including brochures, presentations, digital content, and advertisements.
• Analyze market trends and customer needs to identify new communication opportunities.
• Ensure all communications adhere to corporate branding and messaging guidelines.
• Measure and report on the effectiveness of marketing communications programs, adjusting strategies as needed based on data-driven insights.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing communications, preferably in the medical or dental device industry.
• Proven track record of developing successful marketing strategies that increase brand visibility and drive sales.
• Strong leadership skills with experience managing teams and projects effectively.
• Excellent written and verbal communication skills, with the ability to convey complex information clearly and persuasively.
• Proficient in digital marketing tactics, analytics, and tools.
• Ability to work collaboratively in a remote environment while managing various stakeholders.

Technologies & Tools

In this position, you will utilize a variety of technologies and tools to successfully execute marketing communications strategies. These may include content management systems (CMS), customer relationship management (CRM) software, social media management tools, email marketing platforms, as well as analytics and reporting tools for measuring campaign effectiveness. Familiarity with graphic design software and video editing tools may also facilitate collaboration with creative teams.

Ideal Candidates

The ideal candidate for this role will possess a combination of strategic vision and tactical execution capabilities. They should be highly organized, detail-oriented, and possess strong analytical skills to evaluate marketing campaigns effectively. A successful candidate will exhibit excellent leadership qualities and the ability to foster a collaborative team environment. They should also be adaptable, open to feedback, and committed to continuous improvement, with a strong passion for driving innovation in marketing communications within the dental implant industry.