Job Description
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Written by AI from the job title and company, not by Envista Holdings Corporation, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Implant Direct Senior Manager, Marketing Communications at Envista Holdings Corporation is responsible for leading marketing communication strategies that enhance brand awareness and drive engagement across multiple channels. This role encompasses the development and execution of integrated marketing campaigns, oversight of product communications, and collaboration with cross-functional teams to ensure alignment with overall business objectives. The ideal candidate will leverage their expertise in marketing communications to effectively engage key stakeholders, optimize messaging, and contribute to the growth trajectory of the Implant Direct brand, all while operating in a remote setting based out of Brea, CA.
Job Responsibilities
- Develop and implement comprehensive marketing communication strategies, including digital, print, and social media channels.
- Lead and mentor the marketing communications team to drive campaign execution and performance analysis.
- Collaborate with product management and sales teams to create compelling messaging and promotional materials.
- Manage the content calendar, ensuring timely delivery of marketing collateral to support product launches and ongoing promotions.
- Analyze market trends and customer feedback to inform communication strategies and business decisions.
- Oversee the creation of multimedia content, including video, graphics, and written materials that resonate with target audiences.
- Monitor campaign performance metrics and adjust strategies to maximize effectiveness and reach.
- Establish and maintain relationships with external agencies and vendors to enhance marketing efforts.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.
- A minimum of 7 years of experience in marketing communications, preferably within the healthcare or medical device industries.
- Proven experience in managing integrated marketing campaigns and leading cross-functional teams.
- Exceptional written and verbal communication skills, with a strong emphasis on storytelling and branding.
- Solid understanding of digital marketing strategies, measurement, and optimization techniques.
- Proficiency in marketing automation tools, CRM systems, and content management platforms.
- Highly organized with a strong ability to manage multiple projects concurrently under tight deadlines.
- Strong analytical skills, with the ability to interpret data and derive actionable insights.
Technologies & Tools
The Senior Manager will utilize a variety of technologies and tools to facilitate marketing communications tasks. Key platforms include marketing automation systems such as HubSpot or Marketo, customer relationship management (CRM) platforms like Salesforce, and content management systems (CMS). Additionally, proficiency in analytics tools like Google Analytics and social media management tools will be essential for monitoring campaign performance and optimizing strategies effectively.
Ideal Candidates
Ideal candidates for the position of Senior Manager, Marketing Communications are strategic thinkers with a strong background in integrated marketing strategies. They possess excellent leadership qualities, inspiring confidence and collaboration among team members. Such candidates demonstrate creativity and innovation in their approach to brand messaging, ensuring alignment with market trends and customer preferences. Strong interpersonal skills are essential for building relationships internally and externally, while adaptability and resilience in a fast-paced, ever-changing environment will be key to their success.
A full-time year is 2,080 hours: $52 an hour is $108,160 a year before taxes, and $104,000 a year is $50.00 an hour. Pay calculator →
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